Xiaomi launches first smartphone to rival Samsung and Apple


Xiaomi have launched their first smartphone within the UK to rival Apple and Samsung forward of opening up a retailer in London.

The Mi Eight Professional flagship telephone will go on sale within the UK in the present day – the primary time the system has been obtainable outdoors China.

Xiaomi is already the fourth largest smartphone maker on this planet by market share, behind solely Samsung, Huawei and Apple. 

The UK store will open in Westfield purchasing centre, which additionally has an Apple retailer, and can promote different devices together with health trackers and electrical scooters.

The Mi Eight Professional has a singular glass rear case which reveals a few of the telephones parts and features a fingerprint sensor constructed into the 6.2 inch AMOLED display, and twin 12-megapixel cameras.

It makes use of the Snapdragon 845 processor and runs on a customized model of Google’s Android working system. 

Scroll down for video 

The Mi 8 Pro, which launches in the UK today, includes a fingerprint sensor built into the 6.2in AMOLED screen, and dual 12-megapixel rear cameras and uses the Snapdragon 845 processor

The Mi Eight Professional, which launches within the UK in the present day, features a fingerprint sensor constructed into the 6.2in AMOLED display, and twin 12-megapixel rear cameras and makes use of the Snapdragon 845 processor

What’s notable is that every one these options could be discovered on rival high-end telephones that may value greater than £700 ($910), however Xiaomi is promoting theirs for considerably much less with costs beginning at £499 ($650), a part of a method it calls ‘trustworthy pricing’.

In addition to the Professional, Xiaomi may also launch its funds Redmi 6A system for £99 ($130), which it claims has a battery that may final for as much as 19 days.

Wang Xiang, the agency’s senior vice chairman, stated: ‘As we speak we witness a brand new chapter in Xiaomi’s world growth journey, underpinned by our world ambitions. 

‘We’re thrilled to make nice strides by asserting our arrival within the UK. 

‘By bringing a spread of our superb merchandise at trustworthy pricing we wish to provide extra decisions and let everybody within the UK take pleasure in a linked easy life via our modern know-how.’ 

The corporate will face stiff competitors to ascertain itself in a crowded market, with three new iPhones, two Google Pixel Three handsets and units from Samsung, Sony and fellow Chinese language corporations Huawei and OnePlus being launched in latest months.  

As well as the Pro, Xiaomi will also launch its budget Redmi 6A device for GBP99, which it claims has a battery that can last for up to 19 days

In addition to the Professional, Xiaomi may also launch its funds Redmi 6A system for GBP99, which it claims has a battery that may final for as much as 19 days

The Chinese language agency can be bringing a spread of its different devices to the UK, together with its Band Three wearable health tracker and an electrical scooter. 

These merchandise will go on sale within the Xiaomi Mi retailer, which can open on the Westfield purchasing centre in Shepherd’s Bush on November 18th.

Mobiles skilled Ru Bhikha stated the agency’s arrival within the UK ought to be taken critically.

‘Since releasing its first smartphone in August 2011, Xiaomi has quickly gained a powerful foothold out there – a lot in order that it is already the fourth largest handset producer on this planet,’ he stated. 

Firm Q3 2018 Shipments (thousands and thousands of models) Q3 2018 Market Share Q3 2017 Shipments (thousands and thousands of models) Q3 2017 Market Share 12 months on 12 months Change
Samsung 72.3 20.10% 83.4 21.20% -13.30%
Huawei 51.8 14.40% 39.1 9.90% 32.50%
Apple 46.9 13.00% 46.7 11.90% 0.40%
Xiaomi 33 9.20% 27.7 7.00% 19.10%
OPPO 31.2 8.70% 31.4 8.00% -0.60%
Others 124.8 34.70% 164.8 41.90% -24.30%
Complete 360 100.00% 393.1 100.00% -8.40%
The company will also launch its first store in the UK which will sell electric scooters, wearable fitness trackers and phones

The corporate may also launch its first retailer within the UK which can promote electrical scooters, wearable health trackers and telephones

‘Xiaomi’s extremely anticipated arrival within the UK subsequently threatens to place a giant cat amongst the pigeons – by combining prime tier design and efficiency with comparatively modest pricing, it poses an actual menace to the market. 

‘ Xiaomi’s success to this point, it is exhausting to see how its profitable mixture of high-end smartphones with lower-than-expected costs will not drive comparable outcomes over right here. 

‘Thursday’s launch marks the arrival of a major new child on the block, and there’s no doubt that in lastly coming to the UK, Xiaomi means enterprise.’ 

Xiaomi's wearable fitness tracker. Xiaomi is already the fourth largest smartphone maker in the world by market share, behind only Samsung, Huawei and Apple

Xiaomi’s wearable health tracker. Xiaomi is already the fourth largest smartphone maker on this planet by market share, behind solely Samsung, Huawei and Apple

Co-founder Xiang Wang stated that Xiaomi supposed to develop its vary of merchandise within the UK in 2019, and may also launch its sub-brand Poco.

‘When Xiaomi enters a rustic they virtually all the time develop very quick,’ commented Neil Mawston, from the consultancy Technique Analytics.

‘That is occurred in India, Indonesia and Russia and now we’re seeing it develop in a short time in Spain.’

Some client consultants that Xiaomi’s launch within the UK was a strategic transfer from the corporate for after Britain leaves the European Union.

One analyst predicts that after Brexit, shoppers will probably be limiting their spending on luxurious gadgets and trying to purchase extra inexpensive smartphone fashions.

James Smith, from Futuresource Consulting stated: ‘We might even see shoppers rein again on discretionary spending, leading to a falling common gross sales worth shifting ahead.

‘Ought to the buyer pockets be squeezed… we might even see growing demand for mid-range handsets, a market during which Xiaomi has a really robust providing.’ 


In accordance with the most recent analysis by Technique Analytics, world smartphone shipments have been down by 8.Four per cent within the third quarter of 2018 in comparison with the identical time final 12 months.

Linda Sui, the agency’s director, stated that the worldwide smartphone market is ‘successfully in recession’.

The principle the reason why this might be occurring are:

  • The trade struggling to come back to phrases with closely diminished service subsidies 
  • Stock construct up in a number of areas 
  • Lack of modern and thrilling {hardware} design
  • Clients going again to fundamentals and shopping for retro non-smartphones resembling the brand new Nokia vary
  • Individuals investing in dearer high-end smartphones and maintaining them for longer intervals of time, for instance what seems to be the case with Apple who at the moment are charging over £700 for his or her newest units

Leave a Reply

Your email address will not be published. Required fields are marked *