Valentine’s Day is boom time for dating agencies with matchmaking jobs at big-name sites across UK


WANT to find a job you’ll love this Valentine’s Day? Then match yourself to a job at a dating agency.

One in three UK couples already meet using dating services and experts predict this will soar to 70 per cent by 2040. As a result, the number of jobs in the industry is rising too, with the sector already worth around £250million.

Stylist Kristina King says being a matchmaker ‘is so rewarding’ as she opens up about finding dates for lonely singletons
Ian Whittaker – The Sun

Big-name sites such as and regularly recruit alongside smaller specialist sites, apps and traditional introduction agencies.

Among the most sought-after roles are personalised matchmakers, where you hand-pick singles to introduce. Many leading matchmakers train in the UK then work all over the world or set up their own dating sites.

Lorraine Adams runs agency and has been helping Brits find love for more than 20 years. She says: “Being a good match-maker isn’t just a job, it’s a calling.

“You have to be a positive person with outstanding customer service skills and able to listen and build a rapport with all sorts, empathetically and quickly. You have to go the extra mile to know when singles will click, plus be able to manage a busy workload and client expectations, all with a smile on your face.”

Lorraine Adams
Lorraine Adams runs agency and has been helping Brits find love for more than 20 years
Ian Whittaker – The Sun
Kristina King
‘I found my perfect match with this job’, says Kristina King
Ian Whittaker – The Sun

Top-end matchmakers can make more than £50,000 a year but jobs are snapped up fast.

Try applying directly to dating agencies for their latest vacancies. There is also a host of support roles such as software engineers, analytics and insight specialists, marketing, legal and community managers for online forums.

Around 1,000 of these are advertised every year.

Salaries range from £20,000 to more than six figures. You can find out more at globaldating

'Change the path of lives'

AFTER changing people’s looks as a fashion stylist, Kristina King now overhauls their love lives.

The 36-year-old Londoner is a senior matchmaker at

She said: “Being a matchmaker is so rewarding. You can change the path of someone’s life by introducing them to their future partner.

“Previously, I worked as a fashion stylist and personal shopper. While these seem like dream jobs, I wasn’t being challenged and wanted more fulfilment. A good matchmaker needs patience and empathy, as well as to be efficient and well organised.

“The most challenging part is managing clients’ expectations. But I feel very fulfilled in my career and enjoy seeing people happy after they have met The One. The best part is seeing photos of babies and new families that have been created through our matchmaking. It’s a wonderful feeling.

“I found my perfect match with this job.”

  • has five roles for trainee and experienced matchmakers, plus client service jobs.
  • Email your CV and a covering letter to, putting “Opportunities” as the email’s subject.

Ask the experts: Not just mates?

Spending every moment with someone – even the love of your life – can take its toll
Getty – Contributor

ONE in five of us first met our our other half at work. But some firms frown on office romance.

So we asked office property website for advice.

  1. KNOW THE RULES: Check your company policy on office romances. If yours does not follow the policy rules, you may want to hide it – but don’t. Disclosing your relationship may risk disciplinary action, but it will make it easier to stop it affecting your work.
  2. DON’T DATE YOUR SUPERIORS: Office politics are tricky – colleagues may assume you are trying to get a promotion or pay rise.
  3. STAY PROFESSIONAL: At work treat your partner like a co-worker. You need to prove both your work and treatment of other staff won’t waiver.
  4. PREPARE YOURSELF: What if you both want the same promotion? Can you both switch off after work? Can you cope with being gossiped about? Prepare yourself for every consequence.
  5. FIND AN ALTERNATIVE: Spending every moment with someone – even the love of your life – can take its toll. Consider if it’s better for one of you to take a job elsewhere.

JOBSPOT: Get motoring with the AA. It has 80-plus jobs, including for technicians, call-centre staff and customer care advisors. See

Crack the code

HARNESS your inner Indiana Jones or Lara Croft and you could land a job at management consultancy Accenture.

The global giant has launched a fun-sounding virtual-reality assessment for graduates, with quizzes including entering an Egyptian tomb to crack a hieroglyphics-based code.

The firm hopes its campaign will help headhunters hire without bias, leading to a more diverse workforce.

The firm’s Adrian Love said: “Our approach is designed to level the playing field by ensuring that everyone – no matter their background, colour or gender – is evaluated based on talent alone.”

Find out more about graduate roles and apprenticeships at

JOBSPOT: Mecca Bingo wants 120 new staff in roles ranging from chefs to cleaners. See

  • ATTEN-SHUN! Halfords has 200 vacancies for Armed Forces veterans. The bike and car parts retailer has signed the Military Covenant – a pledge to help ex-servicemen and women back into civilian work.

A fresh purpose

Morrisons plans to train 500 new apprentices and some will be on its specialist Market Street craft counters
PA:Press Association

COUNT on a great new career with Morrisons.

The supermarket plans to train 500 new apprentices and some will be on its specialist Market Street craft counters. The retailer already employs 10,000 skilled foodmakers in its stores.

Morrisons’ Clare Grainger said: “This investment in craft skills is so important because our customers want food that is made fresh each day.”

Morrisons will give apprentices time off to complete their training for nationally recognised qualifications, plus pay for travel and accommodation as well as on-the-job coaching.

Apply at


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