This Morning viewers fall for fake ITV news bulletin and brand couple’s gender reveal prank a ‘disgrace’


THIS Morning viewers fell for a fake ITV news bulletin on today’s show, which was in fact just a couple’s gender revealed.

The stunt – which saw Holly Willoughby pretend to break off the show for a breaking news story – has been branded a “disgrace” by those watching at home.

Holly Willoughby pretended there had been some breaking news

Acting just like she would for a real story, Holly handed over to ITV news presenter Nina Hossain who then proceeded to read what appeared to be a genuine news story.

Instead she was simply telling couple Chelsea Austin and Jack Fythian, who are 21 weeks pregnant with twins, the gender of their children – boys.

Fans of the show were not impressed and feared for the worst when the show broke off for a news report – with some believing the Queen had died or there had been a terrorist attack.

Taking to Twitter to comment on it, one person wrote:  “I S**t myself. I thought there was a terror attack #thismorning #idiots #fuming #notfunny #badidea #newsflash #breakingnews.”

They went to Nina Hossain in the ITV news studio

It was just in fact a gender reveal

Another commented: “Not impressed with the breaking news gender reveal idea on #ThisMorning – usually associated with a terror attack or something awful to interrupt a show so don’t think it was the best idea.”

Others revealed they would be making official complaints about the prank: “@Ofcom Really distressed watching #ThisMorning today following a ‘Breaking News Flash’ interrupted the programme. In the light of recent suspect packages, stabbing horrors and an aged royal family, I listened in horror but then found it to be a fake broadcast. Not clever.”

The couple were delighted to learn they were having twins

While another added: “Who do I complain to about that irresponsible ‘Breaking News Flash’? #ThisMorning In the light of the recent suspect packages and all the stabbing horrors plus our aging royal family, I almost had heart failure.”

And a third added: “@thismorning u are a disgrace!! I will be putting a complaint in about that stupid and irresponsible “breaking news” with the terror stuff yesterday and the talk that war could happen, also news of the queen and her bruised hand u do this! #ThisMorning no tweet of apology?”

Holly was hosting without Phillip Schofield today because he was ill

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