It’s one of the biggest surprise hits of the last few years and now The Greatest Showman’s DVD is going for cheaper than usual. The Hugh Jackman musical is part of Amazon UK’s summer sale. For a limited time, the physical copy of the film is just £4.99.
Since its home release a couple of years ago, The Greatest Showman has been smashing records.
Just last year the musical topped both Avengers Infinity War and Star Wars The Last Jedi in two categories.
According to the British Association for Screen Entertainment, the movie musical had become the largest digital release to date (in January 2019), selling in excess of 770,000 digital copies since its home release in April 2018.
Meanwhile, The Greatest Showman is the best-selling film on a home-based platform of 2018, selling in excess of 2.68 million copies in terms of combined physical and digital formats.
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It was 72 per cent of those sales that were on physical formats such as Blu-ray, DVD and 4K Ultra HD.
This impressive figure is more than double second-place Mamma Mia! Here We Go Again’s 1.3 million.
Meanwhile, billion-dollar box office Goliaths Avengers Infinity War and Star Wars The Last Jedi lag behind on 1.23 million and 1.16 million respectively.
Aside from home release, the PT Barnum movie has had incredible success in other areas too.
As for the film’s cinematic release, it came as quite a surprise just how successful The Greatest Showman would be.
The movie musical had a hardly spectacular opening weekend and received mixed reviews from the critics.
Nevertheless, through word of mouth and sing-a-long rewatches, The Greatest Showman went on to be a box office smash in early 2019.
In fact, The Greatest Showman was the first December release to top the box office in February since Titanic.
Strangely talk of a stage musical or sequel movie doesn’t seem to have moved forward much.
But now the rights are in Disney’s hands, surely something is planned for the future.
But for the time being, The Greatest Showman is expected to land on Disney Plus tonight.
No doubt as the pandemic dies down, the studio will announce more plans for such a valuable property.