The newest candidates to face the boardroom have now been revealed. And they are definitely the wildest and sexiest bunch yet.
Among them is a former topless model, the Hollyoaks and Shameless actress Sarah Byrne.
The 29-year-old, who made a name for herself as sexy Meena Karib in the Channel 4 series, has a child with ex co-star Jody Latham.
In 2016 the 36-year-old actor, who played Phillip “Lip” Gallagher, pleaded guilty to harassing his former fiancée after leaving threatening voicemails.
Sarah admits that she is not great with business jargon, but “her hard work and life experience will aid her in the process”.
The mum also does not like people who “turn their noses up at the working class”.
BBC bosses desperate to sex-up the show have called on a host of Instagram-friendly beauties.
They hope to capture a Love Island vibe by signing up bikini queen Sian Gabbidon.
Also adding glamour to this year’s striking crop are beauties Camilla Ainsworth and Sabrina Stoker.
Producers hope pulling in social media fans will help the show after viewing figures tumbled last year.
For the first time ever, the series will have its own Instagram channel as it tries to appeal to a younger audience.
Lord Sugar will once more be joined by trusted business aides Karren Brady and Claude Littner as the 16 hopefuls look to secure the tycoon’s £250,000 investment.
The show is now in its 13th season, having begun in 2005.
It returns on October 3 at 9pm on BBC One.