A MUM-OF-THREE was left “sickened” after spotting a children’s lunchbox emblazoned with the words “cheat day”.
Writer Sonni Abbatta, from Orlando, Florida, blasted the design, claiming the phrase typically associated with dieting is encouraging young girls to worry about their size and what they eat.
After spotting the bright pink lunch bag with sparkly gold lettering in a “popular department store”, she shared a photo of it on Facebook, along with a lengthy rant.
Sonni said it’s safe to say the bag is being marketed towards “our daughters” as it was surrounded by other girls’ merchandise and sweets.
“I am SICKENED that this phrase is on a lunch box,” she wrote.
“We scratch our heads when we see our little girls struggle with body image, with self worth, with confidence.
“We wonder, ‘Why do our girls worry so much about their bodies so young?’… ‘Why does my five year old call herself ‘fat’?’… ‘Why does my middle schooler stand in front of the mirror and find all her flaws?’ THIS. This is part of the reason why.”
She went on to claim that our world is telling young girls it’s “cheating” if they eat something that’s not 100 per cent fat free and healthy.
“In turn, that tells them that self-control and denying herself is to be valued above all, and that if she dares to step outside of the foods that will keep her perfectly slim and trim, then she is by default ‘cheating’ and needs to feel some sense of remorse,” Sonni continued.
She disputed claims that she’s overreacting, pointing out that she’d be equally offended if a similar message was aimed towards young boys.
However she “hasn’t seen anything” directed at them which makes them feel bad about what they eat or how they look.
Sonni concluded her post by urging girls – and “grown-up girls” – to not see it as “cheating” when they enjoy a pizza or a cookie or two, and encouraging them to live in moderation.
“Girls you are MORE than your bodies. More than your faces. More than your complexions. More than the clothes you wear and the things you buys and the other girls you hang out with,” she said.
“You are beautiful, worthy, intelligent, and whole beings – whole beings who are worthy of so much love and respect, no matter what anyone, or anyTHING, says.”
Her post evoked 325 reactions and stirred up quite the discussion.
Samantha Mitropoulos commented: “So well said. No one should feel like this with a lunchbox that has a message like this. Girls shouldn’t, boys shouldn’t, women shouldn’t and men shouldn’t.
“The company should be held accountable for producing such a product that would want to send that message and the shop where they are been sold should take them off their shelves.”
Melissa McClarren wrote: “This is horrible! And… it upsets me to no end!” while Susan Nields asked: “WHY would this message be OK for women?!?! Here’s a tiny lunchbox for your ‘sins’.”
“This lunch box is all things awful,” added Silver Raisin.
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We previously told how a creative mum made an amazing Valentine’s Day lunchbox for her son – but got the day wrong.
Meanwhile another mum spent 11 hours in the kitchen preparing hundreds of school snacks for her kids, including 60 pizza scrolls and 28 sandwiches.