Little Gaby, 4, named UK’s top YouTube star with earnings of more than £1m a year

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A FOUR-year-old has become Britain’s top YouTube star, with yearly earnings of more than a million, thanks to her videos ‘unboxing’ toys. 

Gabriella is the star of channel Toys and Little Gaby, alongside her five-year-old brother Alex, which has more than 11 million subscribers and 3 billion views.

Gabriella, 4, stars in YouTube videos alongside her brother Alex, 5

Set up by mum Sabine, 28, three years ago, the channel is described as ‘pretend play for kids, kids’ challenges, playing with kid’s toys and other activities’.

Their most popular video to date is Bath Song Nursery Rhymes for Kids, posted in August last year, which shows the children in the bath wearing swimming attire.

The pair, who live in the north of England, wash their hair and faces and play with bath toys to a soundtrack, and it currently has over 379 million views from all over the world.

And this week the channel was ranked as number one in Britain thanks to viewing figures, beating 23 million other channels for the title.

Set up by mum Sabine three years ago, the channel is described as ‘pretend play for kids’
This week the channel was ranked as number one in Britain thanks to viewing figures

Toys and Little Gaby follows the young siblings as they ‘unbox’ new toys and games, and boasts more subscribers that the CBeebies and Carton Network channels.

Sabine, who is originally from Latvia and works full-time managing the channel, said: “When they were smaller they liked watching YouTube videos, and we just thought we should try it.”

She confirmed earnings from the videos were around £1million this year, but would not reveal their total income to date.

However, it’s though the family will soon be upgrading their unassuming suburban home after their latest million-pound pay check comes in.

The family earned around £1million from their videos this year

Viewing figures for the channel are thought to have rocketed thanks to young children’s unending fascination with watching others play or talk about toys.

The videos are so addictive to youngsters that academics have dubbed them ‘toddler crack’, with thousands of kids tuning in to see each one.

The good news for Sabine and the family comes just months after Ryan ToysReview was named the highest-earning YouTube channel in 2018.

Like Toys and Little Gaby, it sees seven-year-old Ryan play with Lego, trains and cars to his 17 million followers.


If you’ve got a little toy-lover of your own, check out how Argos is selling a working Henry Hoover vacuum cleaner for kids – and it’s only £14.99.

Meanwhile, this YouTubing family were forced to apologise when they made their daughter cry after an April Fools Prank.

And this bizarre YouTube craze saw teens film weird videos of themselves drinking water.

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