JUVENTUS will not feature on FIFA 20 after Pro Evolution Soccer secured a lucrative partnership with the Serie A champion – and EA’s share value has since plummeted £660million.
PES makers Konami signed a lucrative exclusive deal with Juventus, which means their club crest and official kits will not feature on FIFA 20.
As a result FIFA makers EA saw their shares dip by 3.28 per cent on Tuesday – costing the company £660m.
Shares for EA were at £74.46 on Tuesday at 9.30am UK time before soaring down to £72.17 on Wednesday evening.
The value of the company dropped to £22.1billion on Tuesday, 16th July, having been priced at £22.76b one day before the announcement Juventus would be exclusive to PES.
As a result of the deal EA confirmed Juventus would be rebranded as “Piemonte Calcio” – with a custom badge and kits made for the team.
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The Allianz Stadium will also not feature on the next FIFA, while Juventus star Miralem Pjanic has been named an ambassador for PES 2020.
It is the first time in 25-years FIFA have not had the license for Juventus to feature on their game, with the Italian giants called PM Black White in PES 2019.
However, EA announced a deal with Liverpool to produce content for FIFA 20.