FACEBOOK is testing a brand new type of News Feed that you swipe through – just like Snapchat.
It would let you see News Feed posts alongside images and videos from Stories all in one swipe-able feed.
That’s in contrast to the current News Feed, which has always been a conventional scroll-down webpage.
It’s likely a bid to get users to view ads even if they’re not willing to scroll down the News Feed.
The News Feed would be replaced by a carousel according to TechCrunch, which broke the story with help from software engineer and Facebook tipster Jane Manchun Wong.
The new design is currently only in testing internally, so you won’t actually see it yet.
And it’s possible that Facebook may never actually adopt this design globally – depending on how testing goes.
It’s currently being prototyped in the Android version of Facebook.
Like Snapchat, you can swipe left to reveal new content in a News Feed carousel.
“Facebook is testing to turn News Feed into Story Feed,” Jane explained.
“This integrates Posts and Stories into one, allowing users to consume both within the same reel of content.
“The UI also shows the regular Sponsored Posts like how the News Feed would.”
You can still tap to Like, react to or comment on News Feed posts even inside the carousel.
It’s no surprise that Facebook is testing a swipe-able interface.
Scrolling down the News Feed works great on computers, but it’s arduous on mobile.
You’re often only seeing half of a post on screen, and it can take longer to get to the content you actually want to see.
With swiping, you always see a full post on-screen at any time, and you can move through them much faster.
This is good for users – but it’s also handy for Facebook to boost advertising revenue.
In a statement, a Facebook spokesperson said: “We are currently not testing this publicly.”
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Do you think Facebook should switch to a swipe-through design for the News Feed? Let us know in the comments!
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