Donald Trump suggests Boeing should 'rebrand' troubled 737 Max aircraft in wake of fatal crashes


The company has held dozens of briefings and simulator sessions for airline executives and pilots as well as meetings with airline branding and communications staff in a bid to relaunch the troubled Max fleet.

Pilots are expected to play a major role in regaining public confidence in the aircraft, but Mr Trump’s tweet marks the first time the brand underpinning Boeing’s profits in coming years has been thrown into question at a high level.

The president has previously blamed technological advances in the aftermath Ethiopian Airlines crash, saying “pilots are no longer needed, but rather computer scientists from MIT.”  He later went on to say he hoped the planes would only be grounded “for a short period of time” and noting the company is “one of our largest exporters”.


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