A FATHER has slammed House of Fraser for a “soft porn” lingerie advert displayed on the side of its store.
The dad-of-two, from south Dublin, criticised the department store for exposing children to an “enormous and provocative” Agent Provocateur campaign image, which features a female model in lacy pink bra, suspender belt and knickers lying in a seductive pose on a bed.
Speaking to the Independent.ie, Kenneth Durr said he was leaving the cinema in Dundrum Town Centre with his 12-year-old daughter Hannah and ten-year-old son Alex when he noticed the poster to promote the underwear label’s pop-up at the store ahead of Valentine’s Day.
He explained: “When my children saw it, my twelve-year-old daughter said, ‘that’s disgusting’ and my ten-year-old son was hiding his face.
“The height of it too, it’s the size of a cinema screen. It’s enormous and provocative.”
On Twitter he described the image as “immoral soft core porn”.
Durr wrote: “I have been to House of Fraser in Dundrum and told them I do not wish my children, as happened on Sunday evening, to be abused by immoral soft core porn in the Dundrum Centre.
“They said they have had a lot of complaints but are not budging.”
In another post he said: “We parents who spend our money in your store will do so no longer as your company pays no heed to all the complaints received in relation to the window dressing of your Dundrum outlet.
“We want our children’s innocence protected.”
A third tweet saw him add that he feared the shop’s “immoral window displays” are “corrupting children’s minds and insulting those of other faiths”.
Talking to Femail about his concerns the photo is too sexualised to display in public, he added: “My daughter was disgusted asking how was such an inappropriate picture was allowed.
“She is a very articulate girl brought up with morals.
“My son just pretended he wasn’t looking and went bright red which I believe is the natural reaction to seeing something embarrassing.”
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He claimed he was told by staff that there were no plans to remove the image despite receiving several complaints.
The Sun Online has contacted House of Fraser for comment.
In September, we told you about how Agent Provocateur is selling a £2k ‘playsuit’ that leaves nothing to the imagination.
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