Boots is launching five new make-up brands in-store including cult fave Too Faced

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BOOTS will be adding five new make-up brands to its collection as it undergoes a revamp of all its stores.

The high-street pharmacy will be expanding its beauty products next week, with the new lines launching on April 10.

Too Faced recently brought out an eyeliner in its Better Than Sex Range
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Shoppers will be able to get their hands on cult brand Too Faced, famed for their Better Than Sex Mascara.

And they will also be able to buy much hyped K-Beauty brands, with Korean skincare Tony Moly and Too Cool for School also dropping.

Too Cool’s website describes it is one of the “most sought out brands in South Korea”, while Tony Moly is known for its adorable packaging featuring pandas, pigs and teddies.

Australia’s number-one mineral make-up brand, Nude by Nature, will also be hitting stores alongside Skyn Iceland, which is a vegan-friendly brand.

Tony Moly is known for its adorable animal-themed packaging
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Fellow K-Beauty brand Too Cool For School will also be hitting shelves
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Nude focuses on quality ingredients to deliver “high-performing natural formulas”, while Skyn’s cruelty-free skincare is inspired by the “pure unspoiled natural resources of Iceland.”

The expansion is part of a wider shake-up of Boots stores, which recently announced they’re ditching their beauty counters.

Instead they’ll be replaced with new ‘zones’, including beauty discovery, beauty experience, edits and a live zone.

Australia’s much-hyped brand Nude By Nature will be hitting the UK
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Skyn Iceland will be bringing its Nordic goodies to Boots
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Joanna Rogers, Boot’s commercial director, said: “The ambition has been to shake-up our current beauty offering to create an open and inspiring environment where customers can explore and play.

“A place to excite them where they can try and buy the brands they want, from on trend colour cosmetics for as little as 70p to premium beauty under one roof.”

The five new brands Boots will stock in-store

  • Too Cool for School
  • Tony Moly
  • Too Faced Cosmetics
  • Skyn Iceland
  • Nude by Nature


It’s been revealed Maybelline’s £6 mascara is the best seller over the past 50 years.

And a mum pepper sprayed herself in order to see if a £19 Too Faces mascara would last better than a £3.25 dupe.

While these beauty gurus have made false lashes look as good as new in minutes by soaking them is micellar water.

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