BOOTS will be adding five new make-up brands to its collection as it undergoes a revamp of all its stores.
The high-street pharmacy will be expanding its beauty products next week, with the new lines launching on April 10.
Shoppers will be able to get their hands on cult brand Too Faced, famed for their Better Than Sex Mascara.
And they will also be able to buy much hyped K-Beauty brands, with Korean skincare Tony Moly and Too Cool for School also dropping.
Too Cool’s website describes it is one of the “most sought out brands in South Korea”, while Tony Moly is known for its adorable packaging featuring pandas, pigs and teddies.
Australia’s number-one mineral make-up brand, Nude by Nature, will also be hitting stores alongside Skyn Iceland, which is a vegan-friendly brand.
Nude focuses on quality ingredients to deliver “high-performing natural formulas”, while Skyn’s cruelty-free skincare is inspired by the “pure unspoiled natural resources of Iceland.”
The expansion is part of a wider shake-up of Boots stores, which recently announced they’re ditching their beauty counters.
Instead they’ll be replaced with new ‘zones’, including beauty discovery, beauty experience, edits and a live zone.
Joanna Rogers, Boot’s commercial director, said: “The ambition has been to shake-up our current beauty offering to create an open and inspiring environment where customers can explore and play.
“A place to excite them where they can try and buy the brands they want, from on trend colour cosmetics for as little as 70p to premium beauty under one roof.”
The five new brands Boots will stock in-store
- Too Cool for School
- Tony Moly
- Too Faced Cosmetics
- Skyn Iceland
- Nude by Nature
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