BGT stars earn £7k a second for M&S campaign which uses their voices at the self-checkouts


THE stars of Britain’s Got Talent are earning an astonishing £7,142 a SECOND after being unveiled as the new “voices” of M&S.

Ant McPartlin, Declan Donnelly, Amanda Holden and Alesha Dixon have been snapped up by the high street store as part of a campaign deal with the smash ITV series.


Ant McPartlin and Declan Donnelly are earning £7,142 a second after being unveiled as the new ‘voices’ of M&S[/caption]

The quartet are understood to be earning a bonus of £100,000 each as part of the commercial tie-in between the broadcaster and the retailer.

Earlier this week customers were left stunned after hearing Ant and Dec asking them to “scan their first item”.

And Ant isn’t the first member of his family to pick up a Marks pay cheque – his hardworking mum Christine has spent much of her life grafting at an M&S in Newcastle.

Ant’s latest role sees he and Dec telling customers to scan their Sparks loyalty card and payment card, before talking their items.

Rex Features

Judges Amanda Holden and Alesha Dixon are also getting an extra £100,000 each in their pay packet[/caption]

In total the gang speak for 14 seconds each – or over £7k per second.

Last night a source said: “It’s a win-win for everyone involved.

“It’s been a great marketing coup for M&S as they kept the celeb voices a secret until launch day so the impact has been great – and really got shoppers talking.

“And obviously there’s no such things as a free lunch – even from Marks and Spencer – so Ant, Dec, Alesha and Amanda all get paid as part of their BGT package.


M&S favourites like Percy Pig and Colin the Caterpillar will be making cameo appearances in BGT[/caption]

“It only took them a day to record the voice-overs in a London studio, so really this isn’t any old payday – it’s an M&S payday.”

The gang have replaced the traditional automated til voice to mark the franchise’s inaugural sponsorship of BGT – its first ever headline TV deal.

As part of the estimated £6million tie-in – Just Eat’s sponsorship of The X Factor last year cost £10million – each episode of the hit talent show showcases foodstuffs, whilst M&S favourites like Percy Pig and Colin the Caterpillar are also making cameo appearances.

Five years ago, speaking on today’s Radio 4 Desert Island Discs, Ant, 43, revealed how his mother still works in the security department of a Marks & Spencer store – despite him saying she doesn’t have to.

Ant said: “I’ve said to her, ‘Look, you don’t have to work any more.

“I can help you’. But she loves it.

“She works on security. She’s one of the noisiest women I know so it’s the perfect job.”


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