BBC One has moved to modernise daytime TV by giving YouTuber stars their own show that combines the popularity of Gogglebox and Dragons’ Den.
Famous YouTubers, including LadBaby, the social media personality who scooped last year’s Christmas number one, will take part in a new TV series unveiled by the broadcaster.
The Customer Is Always Right will air on BBC One daytime, which has traditionally been associated with popular TV stalwarts such as Bargain Hunt and Homes Under The Hammer.
The 15-part series will feature the “popular YouTube personalities” giving their verdicts on products, from a GPS cat tracking device to a scented candle that melts into massage oil, created by entrepreneurs.
The show comes after Dan McGolpin, controller of BBC programming and daytime, said the schedule was being refreshed.
“We are trying to modernise daytime and have a new generation of hits,” he said. “We’ve got lots of long-running, popular shows that people love. There’s nothing wrong with that. But we’re trying to bring through a new generation.”
The most famous of the YouTubers are Mark Hoyle, better known as LadBaby, and his wife Roxanne, who have 3.2 million Facebook followers.
The self-proclaimed “dad blogger” rocketed to the top of the charts in December with an ode to sausage rolls based on Starship’s 1980s glam-rock song We Built This City.