Arsenal, Man City and Liverpool launch amazing 360-degree video of football matches set to revolutionise coaching and fan viewing

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MANCHESTER CITY, Arsenal and Liverpool have joined forces with global giants Intel to launch a revolutionary new tech service that will change the face of football in England.

The Premier League trio have entered in to partnership with Intel’s True View software, which allows viewers the chance to get so far immersed into match coverage they can actually see what the players on the pitch are looking at.

James Carwana, vice president and general manager of Intel Sports, said: “Immersive media experiences continue to create more opportunities for sports teams and leagues to put the fan experience first. With the expansion of Intel True View into more stadiums with Arsenal, Liverpool and Manchester City, we have the chance to transform the experience for fans of one of the world’s top sports leagues with our leading and differentiated volumetric technology.” Peter Silverstone, commercial director of Arsenal FC, said: “We are always looking to find new ways to bring our 780 million fans and followers around the world closer to the action and this partnership will give our fans a whole new view of the game. The technology effectively allows a supporter to step into the boots of players and see the game from their perspective. “We have seen the impact this Intel technology has had in other sports leagues across the world and are excited that it will be installed at Emirates Stadium. “At Arsenal we are committed to innovating and keeping at the forefront of developments on and off the pitch so it’s fitting that Emirates Stadium will be the first stadium to bring Intel’s immersive and transformational True View technology to the Premier League.” Billy Hogan, chief commercial officer of Liverpool FC, said: “We’re delighted to be working with Intel to bring this advanced Intel True View technology to our supporters. “Intel True View enables fans to immerse themselves even further into the game and has the power to add a new depth to match highlights, which can significantly improve the supporter experience. This technology has the potential to add a new dynamic to how people interact with the game and create different conversations with our fans around the world. “We strive to utilise the latest technology to be at the forefront of the experience our supporters have, whether that’s on-screen or online, and with the help of our newest partner Intel, that is certainly set to continue.” Damian Willoughby, senior vice president of Partnerships at City Football Group, said: “We’re very excited to integrate Intel True View at the Etihad Stadium and to announce our new partnership with a world-class brand like Intel. We love to be first, both on and off the pitch, so we are delighted to pioneer this game-changing technology at the Etihad Stadium. We are sure City fans, and football fans around the world, will love watching beautiful football from every angle.”
Manchester City, Arsenal and Liverpool have joined up with Intel True View to launch groundbreaking new technology to bring fans closer to being on the pitch
Thrity-eight cameras are positioned around the stadium to catch the action
Thrity-eight cameras are positioned around the stadium to catch the action

Every second of a game can be viewed in Matrix-style 360 degree which the clubs hope will provide even greater possibilities for their fans across the world to get closer to the stars.

The deal struck by City, Arsenal and Liverpool means they will also provide the stunning new footage to Sky and BT Sport when they are covering matches at their stadiums to help with their live analysis.

The software is so good that replays can be frozen in time, spun around and scrolled to achieve the perfect angle to see if offside and penalty decisions are correct.

And the clubs also hope they can utilise their footage to help their managers take their coaching sessions to a whole new level.

James Carwana, vice president and general manager of Intel Sports, said: “Immersive media experiences continue to create more opportunities for sports teams and leagues to put the fan experience first. With the expansion of Intel True View into more stadiums with Arsenal, Liverpool and Manchester City, we have the chance to transform the experience for fans of one of the world’s top sports leagues with our leading and differentiated volumetric technology.” Peter Silverstone, commercial director of Arsenal FC, said: “We are always looking to find new ways to bring our 780 million fans and followers around the world closer to the action and this partnership will give our fans a whole new view of the game. The technology effectively allows a supporter to step into the boots of players and see the game from their perspective. “We have seen the impact this Intel technology has had in other sports leagues across the world and are excited that it will be installed at Emirates Stadium. “At Arsenal we are committed to innovating and keeping at the forefront of developments on and off the pitch so it’s fitting that Emirates Stadium will be the first stadium to bring Intel’s immersive and transformational True View technology to the Premier League.” Billy Hogan, chief commercial officer of Liverpool FC, said: “We’re delighted to be working with Intel to bring this advanced Intel True View technology to our supporters. “Intel True View enables fans to immerse themselves even further into the game and has the power to add a new depth to match highlights, which can significantly improve the supporter experience. This technology has the potential to add a new dynamic to how people interact with the game and create different conversations with our fans around the world. “We strive to utilise the latest technology to be at the forefront of the experience our supporters have, whether that’s on-screen or online, and with the help of our newest partner Intel, that is certainly set to continue.” Damian Willoughby, senior vice president of Partnerships at City Football Group, said: “We’re very excited to integrate Intel True View at the Etihad Stadium and to announce our new partnership with a world-class brand like Intel. We love to be first, both on and off the pitch, so we are delighted to pioneer this game-changing technology at the Etihad Stadium. We are sure City fans, and football fans around the world, will love watching beautiful football from every angle.”
Fans and coaches can now get to see exactly what a player does at key moments in Premier League games
A laser wall can also be generated at an exact point to potentially show whether an offside decision was right or wrong
A laser wall can also be generated at an exact point to potentially show whether an offside decision was right or wrong

Intel are in the process of installing 38 separate 5k cameras – four times the quality of HD – at the Etihad, Emirates and Anfield along with kilometres of fibre-optic cable.

Next month they will then begin to provide their groundbreaking new footage to each of the clubs to use both for their own coaching needs and also to share among supporters across their websites and digital channels.

It means the days of the traditional frozen-frame replays are set to become a thing of the past for match analysis on television and at the training ground.

And for supporters, they will be able to decide to assume the viewpoint of players during matches by seeing exactly what they could at any moment of a game.


The software combines the images of the 38 cameras to provide an all-round display of the pitch and the players using voxels – pixels with three dimensional volume.

That in turn throws up the chance to spool around the picture to get a different angle on key moments, while a laser wall can also be superimposed to measure where players are on the pitch compare to a set point – throwing up the prospect of even greater clarity of highlighting right and wrong offside calls.

James Carwana, vice president and general manager of Intel Sports, said: “Immersive media experiences continue to create more opportunities for sports teams and leagues to put the fan experience first.

Thirty-eight 5k cameras are being installed at the Emirates, Etihad and Anfield
Thirty-eight 5k cameras are being installed at the Emirates, Etihad and Anfield

“With the expansion of Intel True View into more stadiums with Arsenal, Liverpool and Manchester City, we have the chance to transform the experience for fans of one of the world’s top sports leagues with our leading and differentiated volumetric technology.”
Peter Silverstone, Arsenal’s commercial director, said: “We are always looking to find new ways to bring our 780 million fans and followers around the world closer to the action and this partnership will give our fans a whole new view of the game.

“The technology effectively allows a supporter to step into the boots of players and see the game from their perspective.”

Billy Hogan, chief commercial officer of Liverpool, said: “Intel True View enables fans to immerse themselves even further into the game and has the power to add a new depth to match highlights, which can significantly improve the supporter experience.

Every angle possible can be viewed of each incident during a Premier League match
Every angle possible can be viewed of each incident during a Premier League match

“This technology has the potential to add a new dynamic to how people interact with the game and create different conversations with our fans around the world.”

Damian Willoughby, senior vice president of Partnerships at City Football Group, said: “We love to be first, both on and off the pitch, so we are delighted to pioneer this game-changing technology at the Etihad Stadium.

“We are sure City fans, and football fans around the world, will love watching beautiful football from every angle.”

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