Apple launches ‘Netflix for games’ with Apple Arcade subscription service


APPLE has revealed Apple Arcade, a new subscription service that lets you play as many games as you like, as much as you like.

It’s a curated collection of games that work on your phones, tablets and desktop.

Apple’s Tim Cook revealed that the App Store was the largest gaming platform in the world

It’s not Apple’s answer to Google Stadia, but more a Netflix-like service where you’ll get access to an ever-changing library of games in exchange for a monthly fee.

It seems much more likely to be focused on existing games that you will continue to download as normal – you’ll just be paying for them differently.

The UK pricing hasn’t been revealed.

The biggest money-making games on Apple devices at the moment are all free-to-play with in-app purchases bringing in the cash, and these won’t be included in the service.

Microsoft’s efforts to make console games playable on iPhone could further eat into the premium mobile market


This means that rather than the likes of Fortnite, Candy Crush Friends or Pokémon Go, you can expect the likes of Minecraft, the GTA games and Broken Sword.

Many big game companies have stepped away from making these sorts of games because of the success of the free-to-play business model and the reticence of mobile gamers to pay more than pennies for any one game, no matter how big or complex it was.


Playing to pay

Research last year found that three in every four pounds spent on Apple’s App Store are spent on games, accounting for around £25 billion in revenue in 2017 alone.

As Apple take a cut of roughly 30 per cent of all money spent through the app store, that represents around £8.3bn in revenue for the company.

By comparison, Sony’s games unit had an income £13.5 billion for the same period, which includes sales of consoles as well as software.

The current iPod Touch looks very much like the iPhone did several years ago

About 70 per cent of apps released on the App Store are games, though this is down from a high of around 90 per cent a few years ago.

The rise of smartphone gaming has killed off the dedicated mobile console market, with Sony discontinuing the Vita and Nintendo having no plans to replace the aging 3DS handheld.

Meanwhile, an update to the iPod Touch trademark filed earlier this month, means that it now covers “hand-held units for playing electronic games” and “Handheld game consoles”.

The iPod touch has always been able to play iOS games, so it doesn’t technically require any more functionality to be a games console–but a trademark change from earlier this month could indicate this is going to become a focus for it.




It is unclear if this is just a defensive measure by Apple, given it has always been able to play games, or an indication of what’s to come in the next update.

However, the iPod Touch hardware hasn’t been updated since 2015, while the iPhone which it is based on has been significantly updated three times since then.

The current iPhone’s processor is more than twice as fast as the current iPod Touch, while its screen displays images at almost four times the resolution.

These factors mean that while the current iPod Touch should be able to play any game that works on and iPhone, they won’t look as good and some more modern games may well struggle to run on the aging hardware.

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