Apple Arcade represents a new way for users to access the swathe of games present on the firm’s App Store.
The service does not require any streaming, instead it serves as a way to install myriad titles that can be played with and without an internet connection.
Apple claims Arcade will launch with a roster of “over 100 new and exclusive games” and cited creators like Hironobu Sakaguchi, Ken Wong, Will Wright as being headline acts.
The service appears determined to provide users with more incentive to try new and experimental titles on the App Store.
Apple has declared games played through Arcade will have no ads, ad tracking or feature in-app purchases.
The tech giant is helping to finance some of the developers making titles for the new service.
Moreover, Apple has also stated it is “working closely” with creators to help deliver their content.
Commenting on the announcement of Apple Arcade, Phil Schiller, Apple’s senior vice president of Worldwide Marketing said: “The App Store is the world’s biggest and most successful game platform.
“Now we are going to take games even further with Apple Arcade, the first game subscription service for mobile, desktop and the living room.
“We are working with some of the most innovative game developers in the world to create over 100 new and exclusive games to play across iPhone, iPad, Mac and Apple TV.
“Apple Arcade games will be great for families, respect user privacy and will not have ads or require any additional purchases.
“We think players of all ages are going to love Apple Arcade.”
Apple Arcade does not have a firm release date.
Instead, the tech giant has stated the service will launch in the fall in over 150 countries.
No pricing details for Arcade were discussed.