EARLIER this week luxury brand Dior came under fire for using 25-year-old Cara Delevingne as the face of its anti-ageing line of skincare.
Customers were left raging after the model was announced as the face of the Capture range of products —with many saying she was “too young” to represent an anti-ageing product.
Cara Delevingne, 25, is the face of Dior’s new Capture anti-ageing skin care products
But was using Cara such a bad call? Apparently not, according to Alexa Mullane, skincare expert and founder of Potion London.
At 25 our skin begins to slow production of important youth-boosting components – and signs of ageing can start to appear.
Apparently, if we do nothing to combat this, we could end up with irreversible lines and wrinkles.
Alexa says: “By our mid-twenties our bodies have stopped growing – we don’t need as much collagen for growth, so we don’t naturally produce as much.
Getty – Contributor It seems that 25 may be a perfectly reasonable age to start using products to help prevent signs of ageing
“Collagen and hyaluronic acid production dramatically declines at this age, and our skin starts visibly ageing and it’s at this age that we must start taking measures to slow down the ageing process before it is too late.
“If we don’t take preventative measures at this age, we risk sagging skin and premature wrinkles which are impossible to reverse.
“My opinion would be ‘for’ the use of Cara in the ads, as the message that ‘prevention is better than cure’ is very important – and I personally think you are never too young to start preventing ageing!
“It’s never too late to help improve the appearance of skin, but once the damage is done it is impossible to regain the skin of our youth or erase wrinkles completely.
The secret to plumped and healthy skin
It is widely held that our ability to produce hyaluronic acid begins to decline around our mid-20s – causing the first signs of visible ageing.
Hyaluronic acid is a natural compound found in most of our tissues and skin.
It improves skin elasticity, is a natural moisturiser and keeps skin plump, so when it begins to decline our skin becomes more susceptible to developing fine lines and wrinkles.
Getty – Contributor By age 30 we are losing one to two per cent of our collagen every year
“For this reason, it’s important to take preventative measures as young as possible in our 20s – such as using a daily SPF and then adding targeted skincare as we get older.”
Alexa adds that collagen, renowned for keeping skin youthful, decreases year on year after 30.
She adds: “By age 30 we are losing one to two per cent every year.
What kind of skincare products are best for my age group?
Alexa says that the below landmarks should be taken into consideration when it comes to looking after our skin.
Up to 25 (and ongoing) – wear a daily SPF, avoid smoking and eat healthily
25 – start to consider what skincare you use to help counter-act dehydration and the first signs of ageing. Drink lots of water and eat healthily including oily fish and take a daily multivitamin to ensure you’re getting a good supply of nutrients on a daily basis
28 – use skincare with stronger ingredients such as collagen and hyaluronic acid, start to take beauty supplements like collagen and hyaluronic acid to replace these missing nutrients from the inside out to prevent ageing at a cellular level, eat a good diet and drink plenty of water.
Mid-30s – you might start to have noticeable signs of ageing on the skin like fine lines which can be helped with exfoliating treatments like microdermabrasion and products containing retinol.
“By the age 40 we have lost ten to 20 per cent and by age 50 we have lost 20 to 40 per cent of collagen in our skin.”
She goes on to say that lifestyle factors, such as smoking and spending time in the sun, can have a dramatic effect on skin but, generally speaking, by the age of 30 it is wise to have a decent skincare regime fully in place.
Previously, we revealed how menopausal women are praising a £11.50 Boots serum which they say keeps unpredictable skin perfectly under control.
And Aldi relaunched its sell-out anti-ageing Lacura Caviar face mask which costs £153 less than its La Prairie rival.
Get gorgeous skin