Use A Period Tracking App? Here’s How Companies Use It To Make Money Off Your Menstrual Cycle


EACH day millions of women around the world input their most personal information into period tracking apps without a second thought.

But following some startling new research, we’re starting to question whether we need to be more careful with trusting these handy, everyday apps.

Getty – Contributor Period tracking apps may have acquired more of your data than you realised

According to Brazilian cyber-security guide Chupadados, each and every single one of the 200 period tracking apps available for download in the App Store “rely on the production and analysis of data for financial sustainability”.

Basically, the apps make money by sharing their users’ personal information and activity with other businesses.

As our activity on the apps helps create an incredibly detailed profile of our lives, ranging from how often we have sex to when we last went on a night out, this then allows businesses to target us with advertising and products they think we’re more likely to buy.

If you think about it, we tell these apps our most personal information, including the length of our periods, the colour of discharge, and the state of our skin.

Getty – Contributor After reading this report, we may switch back to a old fashioned paper calendar

Chupadados warns that “the more data collected about us, the more vulnerable we become” which not only exposes us to “to ceaseless propaganda” but also puts us at risk of “potential leaks of our intimate information”.

While some of the most popular apps are worse than others, it may be worth reading up on the T&Cs before deleting them all from your phone in a panic.

Clue is one tracking app that has been downloaded about five million times but allows people to use it without creating an account and forking over all their information.

Getty – Contributor Advertisers knowing when you’re on your period means they can target you with their products

As part of their ‘above-average’ private policy, women can also request that their profile be permanently deleted from the database if they decide.

Chupadados also found that Glow requires its three million users to agree to their T&Cs before signing up which means agreeing to have personal information shared with third parties and for the company to keep your data even after app has been deleted.

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