GONE are the days when the fashion pack looked down at flashy logos.
Fendi’s bold print is back with a vengeance, just ask Kylie Jenner and Gigi Hadid.
Kylie Jenner made a statement in Fendi on Friday, and she’s not the only one who’s loving the FF logo
Splash News Gigi Hadid, 22, is also a fan of the bold prints
Rex Features As is her stylish little sister Bella, 21
Kylie, 20, wowed when she stepped out in a skintight Fendi dress, with a matching pram costing an estimated £1,000 on Friday.
The move towards bold logos is thought to be driven by the social media generation, as millenials opt for clothes and bags which will stand out on Instagram.
Fendi upped up their logo game for the SS18 catwalk shows back in the autumn, with the likes of Kendall Jenner and Cindy Crawford’s daughter Kaia Gerber taking to the runway in bold prints.
Posts like Kylie’s one, which got a huge 9.2 million likes, will only help boost their image.
Rex Features Kylie’s sister Kendall, 22, is among the young models to take to the Fendi runway recently
Getty – Contributor She was joined by Cindy Crawford’s 16-year-old daughter Kaia Gerber
Getty – Contributor While blokes like One Directioner Liam Payne, 24, are loving the look too
Rex Features Hayley Baldwin, 21, makes a statement in this mesh FF dress
Other historic designer brands here in Europe – like Gucci, Balenciaga and Moschino – have already revived their image by bringing back the logo.
While Fendi has teamed up with Net-A-Porter for a new FF-emblazoned capsule collection, which will be available exclusively through the site until May 14.
The line includes a pair of white mesh sock boots (£790), printed silk-georgette midi skirt (£1,450), small leather shoulder bag (£2,190) and velvet sliders (£490), all of which are absolutely covered in logos.
Kim Kardashian, 37, goes all out in Fendi in this Instagram pic
Rex Features Logo lover Rita Ora, 27, pairs the brand’s bomber jacket with a pink pleated skirt, socks and sandals
Getty – Contributor Rosie Huntington-Whiteley, 30, makes a smaller statement with her tiny bag
Getty – Contributor Grime artist Skepta, 35, and Daisy Maybe pictured at the FENDI FF Reloaded Experience on Thursday
Getty – Contributor Tallia Storm, 19, also wore Fendi to the event
Rex Features Chloe Grace Moretz, 21, pictured at the FW18 Fendi show
The clash of athleisurewear and the high fashion world – thanks to brands like Kappa, Umbro, Fila, Champion and Reebok, and their very famous fans – is partly responsible for the move.
“The return of the logo was largely initiated by the influence of street and sportswear on the runways,” Lisa Aiken, fashion director of e-tailer Net-a-Porter told InStyle.
“Luxury houses, such as Fendi, have embraced this trend by reintroducing their heritage logos and monograms.”
What Is Trichotillomania, What Has Towie Star Sam Faiers Said About The Hair Pulling Condition And How Is It Related To Ocd?
PEOPLE of all ages and both genders can go bald, with hereditary, genetic and compulsive conditions all causing people to lose their hair.
Trichotillomania, also known as trich, and it ss a condition where someone can’t resist plucking their hairs, with TV personality Sam Faiers revealing she suffers from it.
Alamy Trichotillomania, otherwise known as trich, affects women more than men
What is trichotillomania?
The NHS website describes it as a condition where sufferers can’t resist the urge to pull out their hair.
But not just the hair on their head, but eyebrow, eyelashes, beards and pubic hair are also targeted.
It is more common in girls rather than boys, and mostly affects teenagers and young adults.
Rex Features Sam Faiers wears false eyelashes now
The urge to pull out a hair intensifies until they do so, which brings them a temporary sense of relief.
It can also be done subconsciously, where the person isn’t aware they’re doing it.
It can lead to bald, uneven patches on people’s head or thinning hair in some areas.
There is no singular cause for trich, but it can be used by some people as a method to cope with anxiety or stress.
It could also be caused by changes to hormone levels during puberty, or a chemical imbalance in the brain.
In certain cases it could be classed as a form of self-harm.
What has Sam Faiers said about the hair pulling condition?
Model and TV personality Sam Faiers revealed she has the condition, and it stems from trauma surrounding her stepdad being jailed.
The mum-of-two spoke candidly about trich in her YouTube videos, revealing she was diagnosed when she was eight.
The former TOWIE star said she later discovered its root cause after a speaking with a psychologist when she was an adult.
Instagram She used to wear mittens and dip her hands in nail repellent to try and stop
She began to pick out her eyelashes, and confesses that she still does so in her sleep despite trying multiple remedies over the years, including mittens and nail-biting repellent.
Despite her eyelashes growing back, she would just pluck them out again, and resorted to false eyelashes.
Is it related to OCD?
Trich is similar to Obsessive Compulsive Disorder (OCD), as it can be caused by a chemical imbalance.
With OCD, sufferers also feel a compulsion, or urge, to complete an act.
OCD and trichotillomania can also both be triggered by a negative or traumatic event in their life, and can also be used as a coping mechanism.
I Hate The Fact My Mates Fancy Mum And She Won’t Cover Up… It’s So Embarrassing I Want To Die
AN embarrassed schoolboy has pleaded with his mum to cover up – because all his mates fancy her and it “makes him want to die”.
Carla Bellucci, 36, mum to Jermaine, 15, Tanisha, 13, and Jayden, 10, from Borehamwood, Herts., said she was taking her lead from actress Liz Hurley, 51, whose son Damian is begging her to change the way she dresses because his mates think she’s hot.
Olivia West – The Sun Jermaine says it’s “gross” his pals fancy his mum
But year 10 pupil Jermaine said he had every sympathy with Damien because, like him, he was embarrassed by his mum’s behaviour.
He confessed if he passes her in the street he pretends he doesn’t know her.
“If I see my mum and my sister in the street when I am with my mates I pretend I don’t know her or to not see her,” he confessed. “My mates see mum at school or at my house and tell me how jealous they are.
“They say they want to date her or be me and I just want to die. I wish she’d be like other mums. She should cover up. I’m embarrassed.”
Alley Einstein Carla loves posing for selfies
Jermaine told how his pals tried to befriend his mum, who has had breast implants, on social media – forcing him to take the reins of her account.
“The lads constantly try to friend her on social media and I have to go through her account and tell her who to block,” he admitted. “I wish she wasn’t on social media. It’s so embarrassing to be told mum is hot.”
Like Damien, who has confessed to snapping pictures of her mum, Jermaine has also been encouraged to photograph Carla as she poses.
“When we’re on holiday she asks me or my sister to take pictures of her,” he admitted. If she asks me to take a picture of her I deliberately mess it up so she can’t use it.”
Alley Einstein Jermaine avoids his mum if he sees her in the street
And he thinks all parents should be banned from social media or at least only have private accounts.
“I have begged her to set her account to private,” Jermaine confirmed. “I even try and sneak onto her accounts and delete pictures. My mates love trying to find other kids parents on Facebook and Twitter and then ribbing each other. I get why Damian, Liz Hurley’s son, would be embarrassed.
“My mates tell me mum is fit. I hate that because she’s my mum and it’s just gross. If I told them I fancied their mum they’d get all weird too. I hate it when they perve on my mum – I have to live with her. She should understand that.
“Why do teenagers have to suffer like this?”
But Carla, who works in retail sales, said she found her son’s mates’ comments funny – and he needed to accept she was proud of her body.
“My son complains he is embarrassed by my clothes and looks because that his mates tell him I am ‘fit’,” Carla, who is a fan of Liz Hurley, said. “He complains my jeans are too tight, or that I don’t wear clothes that are mumsy enough.
“I am not going to ever be a mum who wears twin sets and pearls. Looking good and wearing on-trend clothes is a great example to my kids.”
Olivia West – The Sun Carla says she won’t change how she dresses
She continued: “My kids know my motto is, ‘Have pride in yourself and you’ll feel great.’
“I refuse to walk around with a paper bag on my head.”
Like Liz, Carla plans to “still post photos of herself when she is 51”. “Parenting these days is complicated because mums don’t immediately become ‘old’ or ‘old fashioned’ the moment the kids are born or start school,” she explained. “Liz and I are the new generations of mums who are proud of our bodies and looks.
“Cosmetic surgery, skin care products and access to gyms mean we’re able to look better for longer and no one wants to hide that under baggy jumpers and tracksuit pants.”
Alley Einstein She loves posing for pictures – but her boy doesn’t love her doing it
“Just because I look good and am not a wrinkly doesn’t mean should change even for my son. Being embarrassed by your mother is part of growing up.
Kids will just have to get used to it. Being a hip mum means my kids get to do hip and fun things and I know they won’t give those things up.
“Liz shouldn’t back down either. She’s got a fabulous body and I hope I look that good in my 50s. Let’s face it teenage boys will always find something to complain about. That’s how we know we’re being good parents when they complain.”
Mum Is Torn After Finding Out Her Friend Who Has Three Kids Is Gay… So Should She Make Him Tell His Wife?
A MUM has started a debate online after asking for advice about her married friend who recently came out as gay – despite having a wife and family.
The helpless woman didn’t know whether she should encourage her pal to be “true to himself”, or to condemn his actions and force him to tell his family.
Getty A woman took to Mumsnet and asked for advice on her married gay pal (Picture posed by model)
Taking to the parenting forum, she said: “If your friend is gay and he just recently told you, but you suspected he’s known all along and he has a family, would you encourage him to embrace his sexuality?
“My current stance is to stay away from the issue, but my other friend says it’s hard to not be true to oneself and so he’s encouraging him.”
The mum went on to explain that the man has three children, aged nine, six and two, and may have had a change of heart about his sexuality after recently turning 40.
There was no doubt in her mind that there was another man spurring him on, and that he would still provide for his children even if he came out to his wife.
Getty – Contributor Her married friend came out of gay after many years of her suspecting, and both were confused on what to do (Picture posed by model)
One user, who believed the man should embrace his emotions, said: “He should live true to himself. Being gay and leaving his wife for a man wouldn’t make him any better or worse a father.”
But many other users were quick to criticise the man’s actions, claiming it would be selfish of him to leave his family and be “true to himself”.
One mum argued: “It’s rather selfish of him to have had a family knowing his sexual orientation now he’s going to ruin all of their lives, his poor wife has been duped for years.”
Another, who resonated with the story, said: “My dad came out as gay when I was 13 and I found it so hard to process. Your friend needs to be honest with his wife, he needs to leave.”
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