MEN might have dipped into their partner’s stash of beauty products in the past but research reveals they now spend an average of £40.90 a month on their own creams and balms.
Here, Sophie Bronstein reveals the six essentials they should go for.
Dog days… start your day with a good face wash like the Bulldog original
Bulldog original face wash, now £2.99 from £4.49 (Superdrug): Wash away the day and soothe your skin with this complexion-clearing cleanser that contains aloe vera, camelina oil and green tea.
Go ‘Arrrggggghhh’… the Bluebeard’s Revenge brand promises it is designed for Real Men, by Real Men
Bluebeards Revenge Cuban blend beard oil, £9.99 (Bluebeards Revenge): Backing the beard? Get your facial fluff under control with a daily dose of tuft-nourishing oil.
Don’t drink it… wash with this Redken shampoo and keep oily hair and scalp fresh for longer
Redken Brews Extra Clean Shampoo, now £7 from £10.50 (Lookfantastic): Oily hair can get in the way of styling – big time. Cleanse your hair and scalp of all excess oil and keep it cleaner for longer thanks to this product’s malt ingredient.
Tatt’ll do it… keep your inkings vibrant with this House 99 By David Beckham body moisturiser
House 99 By David Beckham Bold Statement Tattoo Body Moisturiser SPF30, £22 (Boots): Keep your tatts on top form with this enhancing moisturiser that also contains SPF30 to shield them from discolouring UV rays. Genius.
Defender of the face… use the Kiehl’s serum after washing your face
Kiehl’s Age Defender Power Serum, £49.50 (Kiehls): Sagging skin and fine lines looking more prominent than ever? Just a pea-sized amount of this every day after washing your face should do the trick.