WILL you ever have to pay for Facebook? And more importantly, how much would it cost?
Billionaire boss Mark Zuckerberg recently mooted the idea of a paid-for Facebook, and one expert told The Sun it might actually happen.
Mark Zuckerberg hasn’t ruled out a paid Facebook app
How can Facebook be free in the first place?
Right now, Facebook is completely free. You don’t pay when you download it, and you don’t pay to use it.
That’s because Facebook serves you advertising when you log on.
Companies tell Facebook who they want to advertise to.
Then Facebook will charge those companies a fee, and show you their ads – generally based on your personal info.
You shouldn’t worry too much about this: Facebook doesn’t sell your data to other companies. It simply asks those other companies who they want to target, and then does it for them.
Getty Images – Getty Facebook doesn’t cost you any money – for now
For instance, if you like a skiing page on Facebook, it’s assumed you like skiing as an activity.
A ski company would then be able to pay Facebook to show you their ski gear – but the company never finds out who you are.
You can opt out of targeted ads, which means your data isn’t used to give you more relevant ads.
But you can’t opt out of ads completely.
What would a paid-for Facebook look like?
A paid-for version of Facebook would be one with zero ads.
Facebook can’t offer this for free, because then it wouldn’t make any money.
But if users don’t want any ads at all, they might one day be able to pay.
In April, Facebook COO Sheryl Sandberg said that opting out of ads “would be a paid product”.
Just a few days later, Zuckerberg said “there will always be a version of Facebook that is free” – implying there might one day be a version that isn’t.
Clarifying his and Sandberg’s comments, he explained: “I think what Sheryl was saying is in order to not run ads at all we would need some sort of business model.
“To be clear, we don’t offer an option today for people to pay to not show ads.
Getty Images – Getty You might have to pay a monthly subscription fee for Facebook if you want no ads
“We think offering people an ad-supported service is the most aligned with our mission of trying to connect everyone in the world, because we want to offer a free service that everyone can afford.
“That’s the only way we can reach billions of people.”
How much would a paid Facebook cost?
There are really only two ways Facebook would charge you.
You’d either have to pay a one-off fee to get access to Facebook – like buying an app in the App Store.
Alternatively, it could be a Netflix-style service, where you pay a monthly subscription.
Speaking to The Sun, GBH Insights analyst Daniel Ives said the latter is more likely.
“If Facebook goes this route, it would be a paid monthly service with a small nominal fee in our estimation,” he explained.
But how much would it cost?
Chief Operating Officer of Facebook, Sheryl Sandberg, talks about the Cambridge Analytica data scandal
In 2017, Facebook made £1.87billion in digital advertising revenue in the UK.
There aren’t any exact figures about the number of Brits using Facebook. But latest estimates put the figure at around 40million UK users.
To stop giving someone ads on Facebook, you’d need to make the money back up with a subscription.
So if you divide Facebook’s total yearly ad money by the number of UK users, you get £46.75.
That’s £3.90 a month – the price of a big up of coffee.
Alternatively, it’s a paltry 13p per day.
Of course, Facebook could charge any amount it likes, so it’s entirely possible that this figure could be completely wrong.
Is a paid Facebook likely?
In any case, there’s no guarantee Facebook will ever even launch a paid version of its app.
Snapchat Adds A Virtual Pet – And Reveals Amazing Perk For Three Customers
SNAPCHAT has added its first-ever augmented reality pet – a virtual companion called Puggerfly.
And the app’s creators also revealed that using Snapchat will no longer eat up mobile data for certain Three customers.
Snapchat You can find the fabulous Puggerfly in Snapchat right now
Both announcements were made in partnership with the UK mobile network.
Puggerfly is a winged dog that will star in Three’s new TV ad.
And the magical mutt will be available within Snapchat, letting you place a virtual version of Puggerfly into your Snapchat photos and videos.
This augmented reality, or AR, tech means you can create hilarious Snaps of yourself walking your half-pug, half-butterfly pet.
Snapchat AR tech will let you embed Puggerfly into the real world around you
“Millions of people play with augmented reality every day on Snapchat and we think they’ll adore Puggerfly,” said Snapchat’s Claire Valoti.
“Each day they’ll find a new Lens in the carousel that day-by-day builds their relationship with their new AR pet over the course of a week.
“It’s the first time a brand has used multiple Lenses in this way to tell a character-driven story and we think it’s very powerful.”
Puggerfly will only be available to Snapchat users from April 26 for seven days.
Snapchat Puggerfly is Snapchat’s first AR pet
And you don’t need to be on the Three network to get access to Puggerfly.
But you will need to be a Three customer to take advantage of the zero-data-usage access to Snapchat.
Using Snapchat can rack up some serious mobile data usage – from downloading Stories and uploading videos, it can be quite a drain.
Last year, Three launched Go Binge, a scheme that means means using some specifically chosen services won’t eat into your monthly data allowance.
Currently, eligible Three customers can use Netflix, TVPlayer, Apple Music, SoundCloud and Deezer without using up data.
And now Snapchat has been added to the roster of services too.
“We have always been famous for encouraging people to share all types of content with friends and family as it’s such an integral part of everyday life,” said Three’s Shadi Halliwell.
“We also know that our customers love chatting, creating and sharing pictures or videos on their mobiles and the fact our customers use more than three and a half times more data on our network than any other, is testament to this.”
There’s a catch, though.
You’ll need to be a Go Binge eligible customer on 12GB+ Advanced Plans or a 4GB Advanced Plan.
Instagram Lets You Share Multiple Photos And Vids In Stories At Once – Here’s How
INSTAGRAM addicts will love the latest app update: you can now upload multiple photos and videos to your Story in one go.
It means making an awesome Instagram Story will now be much quicker – so expect to see celebs posting way longer stories from now on.
Getty – Contributor It’s now easier than ever to create amazing Instagram Stories
Until now, Stories were a a bit of a pain to upload.
You’d have to manually insert every single pic or clip individually, restarting the process for each piece of content.
But a new Instagram app update changes all that.
The bad news is that it only works on Android phones right now, but it’ll land on iOS (so iPhones and iPads) in the coming weeks.
Getty – Contributor The Instagram app has received a brand new update
Uploading multiple stories is easy.
When you go to upload content to your Story, there’s now a new icon in the top right of your screen.
Tap it and you’ll be presented with your phone’s image gallery.
From there, you can select up to a maximum of 10 photos and videos.
Next, you’ll see a preview of how it looks, and you’ll be able to make edits before sending it live.
That means you can add text, stickers or filters to individual photos or videos before they upload.
Once you’re done, you’ll be able to send them all to your Story in one great big rush.
A recent update also made it possible to download all your Instagram photos in one go.
New Snapchat Update Adds Lens Face Filters For Multiplayer Games You Control With Your Face
SNAPCHAT is launching new shared Lenses that let you play games using facial expressions and goof around with your mates in tow.
They’re called Snappables and they boast aliens, a rock band, a disco dance party, and a basketball challenge, among other augmented reality graphics.
Snapchat Snapchat Lenses are getting even more interactive
You can compete using motion and facial expressions (and boring old touch controls), which may make you look a fool on the tube – but who cares when you’re having a blast, right?
The feature will begin rolling out to Snapchatters globally this week on iOS and Android, with new Snappables landing every week thereafter.
You can find the new Lenses in the Lens carousel, located to the left of the circular capture button (away from traditional World and face Lenses that lie to the right).
Just tap one of the new Snappable icons to get started, and you’ll be shown on-screen instructions to help you get underway.
Snapchat Challenge your mates to beat your high scores on Snapchat’s new Snappables
Snapchat Have a dance off with friends
Some, including the rock band and dance party Lenses, will allow you to invite friends to join the fun.
The same goes for the playable Snappables, which let you share your high scores as Snaps, encouraging your pals to have a go too.
“We see Snappables as just the very beginning of a new type of AR experience on Snapchat,” a company spokesperson said in a statement.
“Up until today, Lenses have been about transforming your look or the world around you through content. Snappables are the first shared AR experiences on Snapchat.
“Snappables invite you to become a part of another world and then your share that world with your friends.”
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