Olympics Sporting Events Put Japan Businesses In The Mood For Love

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TOKYO – As Japan gears up to host the Rugby World Cup and Olympic Games in consecutive years, many businesses are seizing on the opportunity to capitalize on the influx of tourists, media and athletes for both big events.

The Rugby World Cup kicks off in September 2019 followed by the Tokyo Games 10 months later, giving businesses a unique chance to reach an international and diverse customer base that may be encountering Japanese products for the first time.

One business sector looking to benefit from the arrival of thousands of athletes is the local condom industry.




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