Home / Celebrity / Missguided accused of ‘Photoshopping stretch marks’ onto lingerie model’s bum… days after telling shoppers to ‘embrace their flaws’

Missguided accused of ‘Photoshopping stretch marks’ onto lingerie model’s bum… days after telling shoppers to ‘embrace their flaws’

ONLINE clothing giant Missguided has been accused of Photoshopping stretchmarks onto a lingerie model’s bum.

The British retailer, which has annual sales of more than £200m, was slammed by shoppers on Instagram after posting an image of a brunette woman wearing a green velvet bra and thong.

 Missguided has been accused of Photoshopping stretchmarks on a model's bum. The brand deny the claimsMissguided Instagram Missguided has been accused of Photoshopping stretchmarks on a model’s bum. The brand deny the claims

Stretchmarks are clearly visible on the model’s bottom, though some social media users claim the white lines have been edited on.

Becki Gobey commented: “@holllliexx they actually photoshopped stretch marks on her bum fs.”

Georgia Winter wrote: “@hello_jazzyphoto @madonna.jane I’m saying the stretch marks have been added/enhanced it’s obvious if you zoom in, nothing wrong with stretch marks at all. But if they’re going to add them in they should do a better job.”

Liz McCormack added: “This is hilarious! Photoshopping stretch marks, they don’t even match in each photo!!”

 The model was seen in a separate post modelling a pink velvet underwear setMissguided Instagram The model was seen in a separate post modelling a pink velvet underwear set

Joy Annalise said: “NO. I’m sorry these stretch marks are quite obviously photoshopped on. @missguided how dare you use feminism and the current trend towards the acceptance of natural female bodies as a marketing/consumerist move. How about you try using models with ACTUAL stretch marks instead?”

Crystal McKeith raged: “@missguided I’m sorry but you should be ashamed of this!!! Not only have you gone out of your way to edit the models body, you then go and add in stretch marks to make it appear as if it’s a ‘real and raw’ image!! Not on.”

Emily Quirk wrote: “This is so badly photoshopped, why not just hire a model with real stretch marks.”

Kayla Juanita commented: “’Y’all really photoshopped some stretchmarks are you serious rn smh.”

 Shoppers have previously praised the brand for using unedited photographs on its websiteTwitter Shoppers have previously praised the brand for using unedited photographs on its website

Kelsier Campbell added: “Omg worst photoshop I’ve actually ever seen like what is this @sterlanky.”

Other Instagram commenters said they were “happy” to see the images.

Bex Moore wrote: “Maybe they are real, maybe they are photoshopped. The message is still the same either way. Happy to see the image of real body.”

While Yuukishira added: “And why those stretch marks would be fake? Girls can be thin and have stretch marks. And if it was photoshopped then who cares !!!! If this becomes ‘trendy’ then young girls and boys will be used to see these kind of normal body flaws. At least we could finally stop seeing perfect photoshopped smooth bodies everywhere. We should stop picking holes all the time.”

 Missguided say their aim is to inspire 'body positivity'Missguided Missguided say their aim is to inspire ‘body positivity’

Yesterday, we revealed how customers had praised the company for using “real and authentic models” on its website.

A spokesperson for Missguided told The Sun Online: “As a brand, we feel we have a strong sense of social responsibility to support young women and inspire confidence.

“So we’re on a mission to do just that by showing our audience it’s okay to be yourself, embrace your ‘flaws’, celebrate individuality, and not strive for what the world perceives as perfection. “Because basically, it doesn’t exist.

“By showing imagery that’s real and authentic, we want to show it’s more than okay to be yourself. All you have is what you’ve got, so own it every day.”

 Missguided want customers to celebrate their 'flaws' and stop striving for unrealistic perfectionMissguided Missguided want customers to celebrate their ‘flaws’ and stop striving for unrealistic perfection

They added: “We would like to add that all accusations that we have Photoshopped on stretch marks are entirely untrue.

“Our aim is to inspire body positivity, so our policy is to not Photoshop out what are generally perceived as ‘flaws’.

“Photoshopping them on would negate our message, which is all about celebrating who you are and not striving for unrealistic perfection.”

Meanwhile, Moschino has been slammed for selling this dry cleaner bag dress for £560.

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