MARK Zuckerberg says people will spend less time on Facebook when he re-launches the website’s News Feed.
The Facebook founder made the surprise admission in a long blog post explaining how the type of posts you see on Facebook will soon change.
EPA Facebook founder Mark Zuckerberg wants you to see more personal content on the app and website
It’s no secret that Facebook is unhappy with how the News Feed works.
Back in 2016, the company tinkered with its algorithms to put posts from friends higher up on your app.
But Facebook wants to take its push for more personal content even further this year.
In his post, Facebook founder Zuckerberg said: “One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.”
Getty – Contributor Facebook users will start to see less posts from businesses, including news websites
“Recently we’ve gotten feedback from our community that public content – posts from businesses, brands and media – is crowding out the personal moments that lead us to connect more with each other.”
The billionaire tech mogul blames the explosion of “video and other public content”.
He says the popularity of this type of content means you don’t see posts from your friends and family.
“The balance of what’s in News Feed has shifted away from the most important thing Facebook can do – help us connect with each other.”
Getty – Contributor The revamped News Feed now risks being flooded with content from friends and family – like endless baby photos Mark Zuckerberg posts moment he was accepted into Harvard Uni
“Based on this, we’re making a major change to how we build Facebook.”
The 33-year-old Harvard drop-out says he’ll be telling his teams to help you have “more meaningful social interactions”.
The first changes will appear in the News Feed, where you’ll start to see more posts from your friends, family and groups.
It also means you’ll see less public content from business, brands, and the media.
Rex Features Zuckerberg expects people to start using Facebook less once the changes go live
But Zuckerberg admits the changes could cause a slump in the amount of time people spend using his social media creation.
“By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down.”
“But I also expect the time you do spend on Facebook will be more valuable.”