THE PARENTS of Madeleine McCann have branded a mock-up image of their daughter wearing a sweatshirt at the centre of a race row as “tasteless and offensive.”
A sick troll sparked fury by superimposing a photo of Maddie’s head onto a long sleeved top of controversial fashion store H&M, putting a slogan on the t-shirt saying “hide and seek champion.”
The parents of missing Maddie McCann have labelled the actions of an online troll “tasteless and offensive”
A close pal of the missing girl’s mum and dad said: “It’s the start of the New Year and they can’t believe all this tasteless rubbish is resurfacing again.
“It’s so offensive and so unnecessary.”
Doctors Kate and Gerry are desperate to put a stop to the “mindless nonsense” about their daughter that continues to be posted on websites nearly 11 years on since her disappearance.
Their pal said: “We’ve had this all this sort of stuff before and now it’s back up there again.
Handout Maddie has been missing since 2007, after disappearing on a family holiday in Portugal AP:Associated Press The mock-up was adapted from this sweatshirt, which has become the centre of a race row
“It causes more hurt to a family still suffering but they do their best to ignore negativity and spiteful postings.”
Three-year-old Maddie vanished from a holiday apartment in Portugal’s Praia da Luz in May 2007, while her parents were dining with pals in a nearby tapas restaurant.
Yesterday Twitter troll Kieron Marsh made a cruel jibe about Maddie’s disappearance with a slogan tagged to the sea-blue sweatie reading “Hide and seek champion”.
The social media user from Suffolk was also blasted by others online after hijacking the image and posting a snap, captioning his tweet: “Absolutely disgusting from H&M. I’m ashamed!”
PA:Press Association Kate and Gerry are desperate for sick online postings about their daughter to stop PA:Press Association Ten years on, the hunt for Maddie is continuing
His post has already been retweeted over 7,000 times and liked by more than 22,000 Twitter users.
Among Tweeters hitting out are: Twitter user @flicksfan stating: “No. This pic must’ve been doctored by someone sick. Not H&M, I’m sure.”
Dougie Williams wrote: “Oh my f*****g god.”
Kieron responded to friends’ requests asking for his autograph after the post went viral with some people even praising the picture.
Becca Davis-Owen wrote: “This has to be the best H&M Photoshop.”
Whilst Erjola Issley added: “I’m so ashamed at myself for laughing at this.”
The doctored image comes after H&M were forced to apologise this week for their advert showing a young black child wearing a green hoodie with the phrase “Coolest monkey in the jungle” on it.
Former GP Kate, now a medical worker, and eminent heart doctor Gerry refuse to give up hope their daughter could still be alive.
PA:Press Association Maddie’s parents refuse to give up hope that she could still be alive Gerry and Kate McCann say ‘there is still hope that we can find Madeleine’