LITTLE Mix are not only one of Britain’s most successful girl bands, they’re also the queens of endorsements.
By the looks of things, there’s not much these four girls wouldn’t flog – and you can literally dress head-to-toe in their products.
The Little Mix girls are the new faces of COLAB dry shampoo, and this is far from their first endorsement
Collectively, the group are thought to be worth more than £12 million – but it’s not just their music which is raking in the cash.
If you thought product endorsements were only for Z-listers and reality stars, think again.
Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock and Jade Thirlwall became the new faces of COLAB dry shampoo yesterday – and that’s far from their first endorsement deal.
The girls are also the official faces of sportswear company USA pro, after signing a deal in 2016 – shop now.
The time has come!! The third @USAProuk collection designed by each of us has finally landed 💕 Which look is your style? 😍 #USAProByLittleMix Shop at http://usapro.co.uk/little-mix
Prices start at £36 for a sports bra, and range up to £68 for the jackets.
Leigh-Anne said at the time of the launch: “(The clothes) are perfect to work out in but they are perfect to chill out in too.
“Little Mix are on the road a lot and so comfort is really important.”
What they’ve been flogging
- 2011: Little Mix win X Factor
- 2012: Primark kids’ clothing range
- 2013: Schwarzkopf LIVE Colour XXL
- Elegant Touch fake nails and nail wraps
- Collection make-up range
- 2015: Gold Magic perfume
- 2016: USA Pro clothing range
- 2017: Wishmaker Party Edition perfume
- 2018: COLAB dry shampoo
The band made similar comments yesterday, in an Instagram post flogging their new product.
It read: “COLAB’s dry shampoo is a lifesaver for us on tour, you can get yourself a bottle from @BootsUK”.
Their Instagram and Twitter pages show a seemingly endless stream of competitions and offers – inviting fans to buy their products. So what else have they been selling?
How would you like to win the entire USA PRO collection designed by the girls?! Head across to the @usaprouk Instagram page to enter.. LM HQ x pic.twitter.com/qZEgiiIMW4
— Little Mix (@LittleMix) March 9, 2018 Primark The girls have been flogging products ever since they did a kids’ clothing range back in 2012 – a year after they won X Factor
We have a very exciting announcement!! Head to the perfumeshop to buy one of 200 signed new Little Mix Wishmaker Party Edition fragrances bit.ly/2eNXcHC You’ll also be in with a chance of winning a ticket to our exclusive sound check party! 💃🎤 #LMWishmakerParty
Way back in 2012, just a year after winning the X Factor, the band launched its first clothing range – a Primark kids’ lines for ages seven to 13.
Prices ranged from £2 for bracelets to £10 for sports tops.
A year later, Little Mix teamed up with Schwarzkopf LIVE Colour XXL – and all sported colourful hairstyles to really push the product.
Schwarzkopf The girls even dyed their hair when they signed a deal with Schwarzkopf
Perrie dyed her hair a shocking pink, while Jade went bright blue and Jesy chose a fiery red.
Leigh-Anne also added a blue hue to her black hair. Now THAT’S commitment to the cause, ladies.
That same year, they also designed a selection of fake nails and nail wraps for Elegant Touch – and launched a budget make-up range, called Collection, which you can still buy on Amazon.
Collection You can still buy Little Mix’s Collection make-up range on Amazon Elegant Touch The girls have also been flogging fake nails and perfume Amazon This perfume is currently on sale for a tenner on Amazon
“We are so so excited,” Perrie said at the time.
“We designed the collection ourselves and we’ve all chosen products that reflect our personalities.”
The girls then went onto launch their first perfume, called Gold Magic (£10 from Amazon), in 2015 – even though Perrie has no sense of smell.