How Last Year’s Love Island Contestants Earn Thousands On Social Media Flogging Clothes, Make-up, Vitamins And Even Biscuits


CAROLINE Flack threw shade at last year’s Love Island contestants for cashing in with their social media accounts.

The TV presenter, 38, sparked controversy after saying “it’s not all about coming out and getting teeth whitening deals”, in an interview with AOL Build last month.

Instagram Kem Cetinay makes the most on Instagram, racking in £8.6k per post. He has worked on a fashion campaign with Boohoo Man

But when you see how much money they make, we’re pretty sure we’d be doing the same thing.

OddsMonkey, an online betting service, has analysed the islanders Instagram accounts to calculate how much each of the 10 most followed contestants are earning through sponsored posts.

These are estimations and a variety of factors impact how much the reality star can charge per sponsored post – such as how often then do #ads, and whether they Instagram Story alongside the main picture.

Kem Cetinay, 21, is the top earning islander, earning £8,600 per post thanks to his two million followers.

Instagram Chris Hughes has worked on a social media project with McVities to promote their new banana-flavoured biscuits

Instagram Amber Davies has collaborated with a number of fashion and beauty brands

Instagram Amber has teamed up with labels including Miss Pap, Motel and PrettyLittleThing

Instagram Olivia Attwood has run sponsored posts with Iconic London

The Dancing On Ice star appears to have a lucrative deal with Boohoo Man and regularly poses in their stylish wares.

Meanwhile, Chris Hughes, 25, has worked with Topman and McVities Digestives on their #TeamBanoffee campaign.

He makes £8,170 per post and has 1.9 million online fans.

The girls have boosted their bank accounts by working with fashion, beauty and fitness brands.

Amber Davies appears to have bagged a variety of clothing deals with the likes of Motel, Miss Pap, PrettyLittleThing and Rebellious Fashion.

Instagram Many of the Love Island 2017 stars have teamed with with Hairburst on Instagram projects

Instagram Camilla Thurlow promotes Ecover cleaning products on her social media pages

Instagram Like her fellow islanders, Camilla has also promoted posh shampoo and conditioners

Instagram Montana Brown has previously revealed that she can ‘make £5k’ a post

Although many of her posts aren’t flagged as “ad” or “sponsored”, she offers her followers money off using personal discount codes.

The 21-year-old makes £6,880 per post thanks to her 1.6 million followers.

Olivia Attwood, who has 1.5 million online fans, is believed to make £6,450 per post.

She has flogged a hair spray that promises to both “volume and growth” as well as products from Iconic London’s make-up line.

“No matter the vibe,’s Illuminator always gives me that glow #iconiclondon #spon #illuminator,” she captioned one Insta post.

Instagram Montana has flogged hair vitamins on her Instagram page

Instagram Jessica Shears isn’t afraid to strip to her undies to flog products

Instagram Jessica has also promoted fitness products on her page and is believed to earn £4.7 per post

Instagram Gabby Allen has the least Instagram followers out of the Love Island girls

Caroline Flack praised Camilla Thurlow for “going on and using what she’s gained from the show and put it to go use” because of her charity work.

But even she’s using Instagram to up her bank balance. The 28-year-old has promoted Ecover UK cleaning products and Andrew Barton shampoos – earning £5,590 per post thanks to her 1.2 million followers.

Montana Brown, 22, told Cosmopolitan UK that “I never wanted to be paid to do sponsored posts, that isn’t what my aim is. A lot of the offers you get from companies to do sponsored posts are brands that I hadn’t even heard of, or brands I don’t wear.

“Your followers follow you to look into your personal life, so why would I promote companies and brands that I don’t believe in?

Instagram Gabby poses in a low-cut white swimsuit to flog fake tan

Instagram Sam Gowland makes £4.3k per post and has promoted watches

Instagram Sam poses alongside girlfriend Chloe Ferry to flog protein powders

“That said, of course it is tempting. I’m offered around £5,000 a sponsored post, and I get messages every day on my Instagram [about paid for content].

“The smaller brands offer more money because it means they’re gonna get their name out there, and I think I get offered more money and more posts because I don’t have any on my page.”

She has promoted Sugar Bear Hair vitamins and Abbott Lyon watches on Instagram. It’s thought she earns £5,160 per post thanks to her 1.2 million fans.

Meanwhile, glamour model Jessica Shears, 24, is rumoured to make £4,730 per Instagram post thanks to her 1.1 million followers.

Instagram Marcel Somerville has run campaigns with Captain Morgan rum on Instagram

Instagram Like Kem, Marcel has also worked with Boohoo Man

She has promoted Nutri Buddy protein shakes, Secret Diva tan and Hairburst lash serum. She’s not afraid to pose in her undies or bikini to flog the products.

Gabby Allen, 26, has the least followers out of the girls – one million – but still makes £4,300 per post. She has promoted TopCashback websites, Hairburst products and Loving Tan lotion.

Meanwhile, Sam Gowland and Marcel Somerville have also jumped on the Insta-promote bandwagon.

Sam, 22, has flogged Lord Timepieces watches and Nutri Buddy shakes – posing alongside his Geordie Shore girlfriend Chloe Ferry in the snap. He has one million followers and is expected to earn £4,300 per post.

And Marcel, 32, has worked on campaigns for Captain Morgan and Boohoo Man. He has 945,000 followers and makes £4,063 per post.

Love Island 2017 Instagram Rich List

Kem Cetinay – 2million followers – £8,600 per post Chris Hughes – 1.9million followers – £8,170 per post Amber Davies – 1.6million followers – £6,880 per post Olivia Attwood – 1.5million followers – £6,450 per post Camilla Thurlow – 1.3million followers – £5,590 per post Montana Brown – 1.2million followers – £5,160 per post Jessica Shears – 1.1million followers – £4,730 per post Gabrielle Allen – 1million followers – £4,300 per post Sam Gowland – 1million followers – £4,300 per post Marcel Somerville – 945,000 followers – £4,063.50 per post

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