How AmazonFresh is up to 25 per cent cheaper than big supermarkets

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DOING your weekly shop with AmazonFresh instead of the major supermarkets can slash your bill by up to 25 per cent.

New research has revealed the online giant’s grocery service can be much cheaper when compared with the traditional big supermarkets.

 AmazonFresh could save you cash on your grocery shop AmazonFresh could save you cash on your grocery shop

How much a customer would pay for 50 different items with AmazonFresh was compared against prices from Tesco, Sainsbury’s, Asda and Morrisons and online rival, Ocado.

Taking into account both own-label and branded products, AmazonFresh was found to be selling at an 11 per cent discount against Tesco, 15 per cent when compared to Morrsions, and 19 per cent against Sainsbury’s.

The price gap is even larger when promotions and multi-buy offers are not included, with AmazonFresh proving between 15 per cent and 25 per cent cheaper.

Customers have to be Amazon Prime members to take advantage of the service, which launched back in the UK in June 2016, and offers same-day delivery.

 AmazonFresh can help cut the cost of your grocery shopAlamy AmazonFresh can help cut the cost of your grocery shop

It’s currently only available to 302 postcodes in London, Surrey, Hertfordshire, Hampshire and Bedfordshire.

Retail partner at Oliver Wyman, Nick Harrison, said the findings prove that Amazon has serious plans for the grocery sector.

He said: “I don’t think the supermarkets are as aware as they might be, because AmazonFresh is still relatively small and it’s only available in a smallish number of locations.

“Everyone is very interested strategically in what Amazon is doing.”

 AmazonFresh is only available in certain part of the countryReuters AmazonFresh is only available in certain part of the country

Mr Harrison added that while the rise of AmazonFresh is likely to lead to the major supermarkets reviewing their online prices, it’s unlikely to kill-off the high street chains.

“I don’t believe in the end of store-based food retail, certainly not in the next 10 or 20 years,” he said.

The Sun Online asked Oliver Wyman for its full report into supermarket prices but it hasn’t let us have it yet.

So we checked-out the prices of six items typical items to see how much cheaper AmazonFresh is.

HOW TO COMPARE SUPERMARKET PRICES

SHOPPING around for the best prices for your weekly shop is easy.

Comparison website mysupermarket.co.uk  let shoppers compare prices at a host of supermarkets – so you can find out where you can get most bang for your buck.

It collects data from Tesco, Asda, Ocado, Waitrose, Sainsbury’s, Morrisons, Poundland, Iceland, Aldi, Lidl, Boots, Superdrug, Poundstretcher, M&S and Amazon.

All you have to do is add items to your basket and it will compare prices and tell you which supermarket its cheapest based on your shopping list.

The basket comes to a total of £18.87 but just £12.25 if you used AmazonFresh – a tidy saving of £6.62 or 43 per cent.

But remember that the service is only available to Prime members – which costs £79 a year – and you’ll have to fork-out an additional £6.99 each month too.

To get free delivery you also need to spend over £40, so when you add it up, you might find it cheaper to do your shopping elsewhere.

And as the supermarkets are so keen to get you spending with them, prices rise and fall all the time with new offers and promotions.

Keep an eye on mysupermarket.co.uk to see where prices are cheapest.

Warburtons 6 Plain Thin Bagels Sliced, £1 at AmazonFresh, £1.50 Tesco, Save 50p (33 per cent)

 These Warburtons' bagels are on sale for £1 at AmazonFreshAmazon These Warburtons’ bagels are on sale for £1 at AmazonFresh

 

Doritos Variety 12 Pack, £2 at AmazonFresh, £3 at Sainsbury’s, Save £1 (33 per cent)

 This 12-pack of Doritos is £1 cheaper with AmazonFresh than at Sainsbury'sAmazon This 12-pack of Doritos is £1 cheaper with AmazonFresh than at Sainsbury’s

 

Cathedral City Mature Cheddar Cheese, 550g, £4.50 at AmazonFresh, £5.50 at Morrisons, Save £1 (18 per cent)

 Cathedral City's big pack of cheddar is £4.50Amazon Cathedral City’s big pack of cheddar is £4.50

Muller Corner 6 Variety Pack, £2 at AmazonFresh, £3.87 at Morrisons, Save £1.87 (51 per cent)

 Muller Corner's vanilla and chocolate variety pack is £1.87 cheaper than at Morrison'sAmazon Muller Corner’s vanilla and chocolate variety pack is £1.87 cheaper than at Morrison’s

Kellogg’s Crunchy Nut Cereal 750g, £2 at AmazonFresh, £3.50 at Sainsbury’s, Save £1.50 (33 per cent)

 This family-sized box of Crunchy Nut is on sale for £2Amazon This family-sized box of Crunchy Nut is on sale for £2

Cadbury’s Diary Milk Chocolate 4 Multipack, 75p at AmazonFresh, £1.50 at Tesco, Save 75p

 You can save 75p on this Dairy Milk 4 packAmazon You can save 75p on this Dairy Milk 4 pack Amazon founder and CEO Jeff Bezos is named as the richest man in history with net worth of £78 billion

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