Exclusive Amazon To Tap Brazil Beauty Obsession With Cosmetics Partners


SAO PAULO – Amazon.com Inc (AMZN.O) is recruiting major Brazilian cosmetics firms Grupo Boticario and Natura Cosmeticos SA (NATU3.SA) to sell via the logistics platform it is developing in Brazil, three people familiar with talks told Reuters, making an early play for the world’s fourth-largest beauty market.

Amazon is keen to get a piece of Brazil’s roughly $30 billion in spending on make-up, hair treatments and other personal care products — behind just the United States, China and Japan.

The e-commerce giant’s aggressive cosmetics play, less than a year after it expanded beyond books and streaming video in Latin America’s largest economy, flips the company’s usual playbook. In other markets, Amazon focused on beauty products years after establishing itself in core segments such as electronics, toys and home goods.

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