Home / Fashion / Ever wondered why Asda’s clothing range is called George? This is the reason

Ever wondered why Asda’s clothing range is called George? This is the reason

A VISIT to the supermarket these days means you can pick up your weekly food shop alongside a new outfit for your Saturday night out.

But have you ever wondered why the clothing range at Asda is called George?

 Have you ever wondered with the clothing range at Asda is called George?Rex Features Have you ever wondered with the clothing range at Asda is called George?

Well the reason why is really simple.

In 1989, the supermarket decided they wanted to branch out into selling clothes alongside groceries and began to search for a designer to create the brand.

This was because Asda bosses realised that people were spending their money away from the High Street and in out of town developments such as supermarkets.

Asda then formed a partnership with George Davies, the fashion designer who was the brains behind High Street retailer Next.

 The brand is named after the designer George Davies, who created the brand in 1989Getty – Contributor The brand is named after the designer George Davies, who created the brand in 1989

And the supermarket decided to name their new clothing range after the designer, with the brand being rolled out to Asdas across the UK in 1990.

George continued his association with Asda until 2000 before parting with the company.

But despite no longer being a part of the supermarket, the 76-year-old has remained the name of the brand.

Since designing for Asda, Davies also developed the Per Una range for Marks and Spencer before setting up his own business GIVe in 2009.

 Fashion designer George Davies, who was previously the creative head of Next and then set up the George at Asda brandRex Features Fashion designer George Davies, who was previously the creative head of Next and then set up the George at Asda brand

Previously, we told you what IKEA stands for… and it’s not even a Swedish word.

We also revealed River Island used to be called something completely different.

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