CULTURE Secretary Matt Hancock warned firms not to cynically ask people to sign up to spam emails as new data laws come into force.
Companies have asked millions of customers if they can continue to send them messages after the General Data Protection Regulation (GDPR) comes into effect.
EPA Matt Hancock said: 'Nobody can, or should try, to force you to sign up to any email circular that you don’t want to be on'
Some have been accused of using emotional blackmail and bribery to get people to “opt in”.
Mr Hancock reminded businesses that the GDPR will make it illegal to email people without their permission.
'You're not innocent'
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