Britains Sky Perform Win Italys Tv Soccer Rights

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MILAN – British broadcaster Sky and sports media group Perform won the rights to screen Italy’s top flight Serie A soccer matches, paying a combined total of more than 973 million euros ($1.15 billion) each season, the chairman of Italy’s soccer League said.

Sky and Perform outbid Mediaset, Italy’s biggest commercial broadcaster, which had strained its finances to buy rights in the previous three-year tender.

“The sale of TV rights has finally reached a conclusion,” Chairman Gaetano Micciche said.




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