A MEMO from Apple warning its employees to stop leaking news to journalists has itself been leaked.
The iPhone maker has been the subject of dozens of major leaks about its products, and its latest attempt to crack down on the trend has been revealed.
Reuters Apple is cracking down on leaks – but will it work?
The company has reportedly issued a memo on its internal blog, warning over legal action and sackings.
Apple’s leaked memo reveals that it had “caught 29 leakers” last year, 12 of which were arrested.
“These people not only lose their jobs, they can face extreme difficulty finding employment elsewhere,” it reads.
The memo was published by Bloomberg’s Mark Gurman, a famous leaker who built his career on Apple insider tips.
Getty – Contributor Details about last year’s iPhone X were leaked well in advance of the phone’s launch
Apple is highly secretive as a company, preferring to keep a lid on details about new products until the very last minute.
But despite its efforts, almost every product the company has ever announced has been highlighted in the media before the official debut.
We’ve seen major leaks about iPhones, iPads, MacBooks and the Apple Watch.
And details are already emerging about this year’s iPhone 9 and iPhone X2 – neither of which have been officially confirmed by Apple.
Last year, Apple reportedly held a “confidential meeting” with staff to warn about leaks.
In the new memo, Apple said that employees shouldn’t fall for journalist tricks.
“People who work for Apple are often targeted by press, analysts and bloggers who befriend them on professional and social networks like LinkedIn, Twitter and Facebook and begin to pry for information,” it reads.
“While it may seem flattering to be approached, it’s important to remember that you’re getting played.”
“A scoop from an unreleased Apple product can generate massive traffic for a publication and financially benefit the blogger or reporter who broke it.
“But the Apple employee who leaks has everything to lose.”
Apple leaker memo
Here’s what the leaked Apple memo said…
- Last month, Apple caught and fired the employee responsible for leaking details from an internal, confidential meeting about Apple’s software roadmap. Hundreds of software engineers were in attendance, and thousands more within the organization received details of its proceedings. One person betrayed their trust.
- The employee who leaked the meeting to a reporter later told Apple investigators that he did it because he thought he wouldn’t be discovered. But people who leak — whether they’re Apple employees, contractors or suppliers — do get caught and they’re getting caught faster than ever.
- In many cases, leakers don’t set out to leak. Instead, people who work for Apple are often targeted by press, analysts and bloggers who befriend them on professional and social networks like LinkedIn, Twitter and Facebook and begin to pry for information. While it may seem flattering to be approached, it’s important to remember that you’re getting played. The success of these outsiders is measured by obtaining Apple’s secrets from you and making them public. A scoop about an unreleased Apple product can generate massive traffic for a publication and financially benefit the blogger or reporter who broke it. But the Apple employee who leaks has everything to lose.
- The impact of a leak goes far beyond the people who work on a project.
- Leaking Apple’s work undermines everyone at Apple and the years they’ve invested in creating Apple products. “Thousands of people work tirelessly for months to deliver each major software release,” says UIKit lead Josh Shaffer, whose team’s work was part of the iOS 11 leak last fall. “Seeing it leak is devastating for all of us.”
- The impact of a leak goes beyond the people who work on a particular project — it’s felt throughout the company. Leaked information about a new product can negatively impact sales of the current model; give rival companies more time to begin on a competitive response; and lead to fewer sales of that new product when it arrives. “We want the chance to tell our customers why the product is great, and not have that done poorly by someone else,” says Greg Joswiak of Product Marketing.
- Investments by Apple have had an enormous impact on the company’s ability to identify and catch leakers. Just before last September’s special event, an employee leaked a link to the gold master of iOS 11 to the press, again believing he wouldn’t be caught. The unreleased OS detailed soon-to-be-announced software and hardware including iPhone X. Within days, the leaker was identified through an internal investigation and fired. Global Security’s digital forensics also helped catch several employees who were feeding confidential details about new products including iPhone X, iPad Pro and AirPods to a blogger at 9to5Mac.
- Leakers in the supply chain are getting caught, too. Global Security has worked hand-in-hand with suppliers to prevent theft of Apple’s intellectual property as well as to identify individuals who try to exceed their access. They’ve also partnered with suppliers to identify vulnerabilities — both physical and technological — and ensure their security levels meet or exceed Apple’s expectations. These programs have nearly eliminated the theft of prototypes and products from factories, caught leakers and prevented many others from leaking in the first place.
- Leakers do not simply lose their jobs at Apple. In some cases, they face jail time and massive fines for network intrusion and theft of trade secrets both classified as federal crimes. In 2017, Apple caught 29 leakers. 12 of those were arrested. Among those were Apple employees, contractors and some partners in Apple’s supply chain. These people not only lose their jobs, they can face extreme difficulty finding employment elsewhere. “The potential criminal consequences of leaking are real,” says Tom Moyer of Global Security, “and that can become part of your personal and professional identity forever.”
- While they carry serious consequences, leaks are completely avoidable. They are the result of a decision by someone who may not have considered the impact of their actions. “Everyone comes to Apple to do the best work of their lives — work that matters and contributes to what all 135,000 people in this company are doing together,” says Joswiak. “The best way to honor those contributions is by not leaking.”
Apple said that leakers can lose their jobs at Apple, and even face jail time or massive fines.
In the USA, network intrusion and theft of trade secrets are classified as federal crimes.
Apple’s Greg Joswiak said: “We want the chance to tell our customers why the product is great, and not have that done poorly by someone else.”
Snapchat Adds A Virtual Pet – And Reveals Amazing Perk For Three Customers
SNAPCHAT has added its first-ever augmented reality pet – a virtual companion called Puggerfly.
And the app’s creators also revealed that using Snapchat will no longer eat up mobile data for certain Three customers.
Snapchat You can find the fabulous Puggerfly in Snapchat right now
Both announcements were made in partnership with the UK mobile network.
Puggerfly is a winged dog that will star in Three’s new TV ad.
And the magical mutt will be available within Snapchat, letting you place a virtual version of Puggerfly into your Snapchat photos and videos.
This augmented reality, or AR, tech means you can create hilarious Snaps of yourself walking your half-pug, half-butterfly pet.
Snapchat AR tech will let you embed Puggerfly into the real world around you
“Millions of people play with augmented reality every day on Snapchat and we think they’ll adore Puggerfly,” said Snapchat’s Claire Valoti.
“Each day they’ll find a new Lens in the carousel that day-by-day builds their relationship with their new AR pet over the course of a week.
“It’s the first time a brand has used multiple Lenses in this way to tell a character-driven story and we think it’s very powerful.”
Puggerfly will only be available to Snapchat users from April 26 for seven days.
Snapchat Puggerfly is Snapchat’s first AR pet
And you don’t need to be on the Three network to get access to Puggerfly.
But you will need to be a Three customer to take advantage of the zero-data-usage access to Snapchat.
Using Snapchat can rack up some serious mobile data usage – from downloading Stories and uploading videos, it can be quite a drain.
Last year, Three launched Go Binge, a scheme that means means using some specifically chosen services won’t eat into your monthly data allowance.
Currently, eligible Three customers can use Netflix, TVPlayer, Apple Music, SoundCloud and Deezer without using up data.
And now Snapchat has been added to the roster of services too.
“We have always been famous for encouraging people to share all types of content with friends and family as it’s such an integral part of everyday life,” said Three’s Shadi Halliwell.
“We also know that our customers love chatting, creating and sharing pictures or videos on their mobiles and the fact our customers use more than three and a half times more data on our network than any other, is testament to this.”
There’s a catch, though.
You’ll need to be a Go Binge eligible customer on 12GB+ Advanced Plans or a 4GB Advanced Plan.
Instagram Lets You Share Multiple Photos And Vids In Stories At Once – Here’s How
INSTAGRAM addicts will love the latest app update: you can now upload multiple photos and videos to your Story in one go.
It means making an awesome Instagram Story will now be much quicker – so expect to see celebs posting way longer stories from now on.
Getty – Contributor It’s now easier than ever to create amazing Instagram Stories
Until now, Stories were a a bit of a pain to upload.
You’d have to manually insert every single pic or clip individually, restarting the process for each piece of content.
But a new Instagram app update changes all that.
The bad news is that it only works on Android phones right now, but it’ll land on iOS (so iPhones and iPads) in the coming weeks.
Getty – Contributor The Instagram app has received a brand new update
Uploading multiple stories is easy.
When you go to upload content to your Story, there’s now a new icon in the top right of your screen.
Tap it and you’ll be presented with your phone’s image gallery.
From there, you can select up to a maximum of 10 photos and videos.
Next, you’ll see a preview of how it looks, and you’ll be able to make edits before sending it live.
That means you can add text, stickers or filters to individual photos or videos before they upload.
Once you’re done, you’ll be able to send them all to your Story in one great big rush.
A recent update also made it possible to download all your Instagram photos in one go.
New Snapchat Update Adds Lens Face Filters For Multiplayer Games You Control With Your Face
SNAPCHAT is launching new shared Lenses that let you play games using facial expressions and goof around with your mates in tow.
They’re called Snappables and they boast aliens, a rock band, a disco dance party, and a basketball challenge, among other augmented reality graphics.
Snapchat Snapchat Lenses are getting even more interactive
You can compete using motion and facial expressions (and boring old touch controls), which may make you look a fool on the tube – but who cares when you’re having a blast, right?
The feature will begin rolling out to Snapchatters globally this week on iOS and Android, with new Snappables landing every week thereafter.
You can find the new Lenses in the Lens carousel, located to the left of the circular capture button (away from traditional World and face Lenses that lie to the right).
Just tap one of the new Snappable icons to get started, and you’ll be shown on-screen instructions to help you get underway.
Snapchat Challenge your mates to beat your high scores on Snapchat’s new Snappables
Snapchat Have a dance off with friends
Some, including the rock band and dance party Lenses, will allow you to invite friends to join the fun.
The same goes for the playable Snappables, which let you share your high scores as Snaps, encouraging your pals to have a go too.
“We see Snappables as just the very beginning of a new type of AR experience on Snapchat,” a company spokesperson said in a statement.
“Up until today, Lenses have been about transforming your look or the world around you through content. Snappables are the first shared AR experiences on Snapchat.
“Snappables invite you to become a part of another world and then your share that world with your friends.”
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