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What Is Cambridge Analytica, What’s The Facebook Data Breach And Who Is On The Board Of Directors Of The Company?




A BRITISH company called Cambridge Analytica has been engulfed in a Facebook data scandal, with the UK information commissioner granted a warrant to search their London offices – but why?

Here’s what we know about the data firm, the Facebook data breach and the company’s board of directors.

Getty – Contributor More than 50 million Facebook users may have had their data harvested without their permission

What is Cambridge Analytica?

Cambridge Analytica is a London-based company that helps business and political groups “change audience behaviour”.

They muster up data on normal Brits and Americans that spin doctors can use to create better propaganda.

The company was only set up in 2013, launching as a spin-off project from SCL Group – which does basically the same thing.

It collects data from sources including social media platforms like Facebook.

Getty Images – Getty Cambridge Analytica supposedly bought Facebook data in bulk to influence voters in the UK and USA

What is the Facebook data scandal?

This weekend, The Guardian revealed that Cambridge Analytics had bought data from 50 million Facebook users that was obtained without their permission.

This data was reportedly used to help get US President Donald Trump elected, and also to boost the Brexit campaign in the UK.

The alleged breach came to light thanks to a Cambridge Analytica whistleblower called Christopher Wylie.

“We exploited Facebook to harvest millions of people’s profiles,” Wylie explained.

New York Times Cambridge Analytica co-founder Christopher Wylie blew the whistle on the fiasco

“And built models to exploit what we knew about them and target their inner demons.

“That was the basis the entire company was built on.”

Now the UK’s Information Commissioner has been granted a warrant to search the data analytic’s firms London offices, amid widespread concern over its work.

Mozilla has become the first major organisation to stop advertising on Facebook, amid the scandal.

The company said it is “pressing pause” on Facebook advertising, at least until the social network strengthens its protections of user data.

How was the Facebook data obtained?

A Cambridge psychology professor called Aleksandr Kogan built an app called “thisisyourdigitallife” in 2015.

It was a personality quiz that asked Facebook users to provide information about themselves.

Through his company Global Science Research, Kogan shared the info obtained from the app with Cambridge Analytica.

Only 270,000 Facebook users actually signed up and took personality tests.

Related: How to download all your Facebook data

But the app also harvested data of all the Facebook friends connected to those users, without the permission of those friends.

Facebook reportedly knew about the data harvesting in 2015, and asked companies holding the data to delete it – but had no way of making sure that they actually did delete it.

This dodgy data harvesting may be illegal in a number of countries, and violates Facebook’s own data policy.

Earlier today, European Parliament president Antonio Tajani said: “Allegations of misuse of Facebook user data is an unacceptable violation of our citizens’ privacy rights.

“The European Parliament will investigate fully, calling digital platforms to account.”

Getty Images – Getty Mark Zuckerberg’s social network Facebook has denied that the misuse of data counts as a “breach”

Who’s on Cambridge Analytica’s board of directors?

Cambridge Analytica is part of SCL Group, with whom it shares some of its directors.

Alexander Nix, 42, is CEO of both Cambridge Analytica and SCL Elections.

Mark Turnbull is managing director of Cambridge Analytica’s political division.

Mr Turnbull spent 18 years at communications firm Bell Pottinger before he joined SCL.

Rex Features Chief executive Alexander Nix arrives at the Cambridge Analytica offices on March 20 2018

Did Cambridge Analytica’s Facebook data influence Brexit?

The co-founder of the Leave.EU campaign Arron Banks has repeatedly insisted that Cambridge Analytica helped with pro-Brexit campaigns during the run-up to the 2016 referendum.

But Cambridge Analytica founder Alexander Nix denies this.

Instead, Nix says the companies only had exploratory meetings.

“We didn’t get hitched. We dated each other. We had a couple of dinners but we didn’t get married,” he told MPs at the Commons Digital, Culture, Media and Sport Committee for an investigation into fake news.

But in his book on the EU referendum, Banks said that Cambridge Analytica was “hired” in 2015 to “develop messages” for voters.

However, Nix maintains that Cambridge Analytica “did not work for Leave.EU”, and added: “We have not undertaken any paid nor unpaid work for them.”

“I can only assume that they felt by associating themselves and aligning themselves with Cambridge Analytica, that would give the extra credibility and leverage in trying to compete in a bid where they were clearly the underdogs.”

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Elon Musk Joins Delete Facebook Campaign By Binning Spacex And Tesla Pages




ELON MUSK is wiping his companies SpaceX and Tesla from Facebook.

The billionaire entrepreneur made the move in response to a comment on Twitter calling on him to support the delete Facebook movement.

The Sun Elon Musk has been feuding with Facebook boss Mark Zuckerberg since 2016

Twitter users have been using the #deletefacebook hashtag to convince others to bin the platform, amid the company’s latest privacy scandal.

After admitting that that he didn’t know that Space X had a Facebook page, Musk went and deleted it anyway – along with that of his electric car company Tesla.

Between them the Facebook profiles boasted over 5 million followers.


It’s all likely down to the ongoing feud between Musk and Facebook boss Mark Zuckerberg, which was reignited this week.

On Friday, Musk replied to an earlier tweet by WhatsApp founder Brian Acton, which urged “it is time. #deletefacebook”, by tweeting: “What’s Facebook?”

“Delete SpaceX page on Facebook if you’re the man?” a fan chimed in.

“I didn’t realise there was one. Will do” Musk replied.

Facebook Data Breach – what happened?

Here’s what you need to know…

A personality quiz app obtained data for 270,000 willing Facebook users But it also sucked up info on all of their Facebook friends That meant the app caught data for around 50-60 million users This data was reportedly sold on to UK research firm Cambridge Analytica Cambridge Analytica helps politicians and lobby groups create propaganda The data was supposedly used to boost the Brexit campaign and get Trump into the White House Facebook is said to have known about the data breach since 2015 The social network asked companies with the data to delete it, but didn’t enforce the rule The Guardian revealed the incident in an exposé thanks to Cambridge Analytica whistleblower Christopher Wylie There are now serious questions about whether Facebook has broken laws by giving up this data

In additional tweets, Musk promised that the SpaceX page “will be gone soon” and that he’d “literally never seen it even once”.

Another Twitter user also pointed out that Facebook owns Musk’s social network of choice, Instagram.

And the tech mogul admitted that Facebook’s creeping influence was starting to impact the photo-sharing app too.

Confused by the Facebook breach? Check out our helpful guides…

Facebook data scandal EXPLAINED What is Cambridge Analytica? How to see ALL your Facebook data How to delete your Facebook account Why it’s time to delete Facebook How to stop Facebook apps handing over your data Celebs who ditched Facebook before it was cool Facebook’s BIGGEST screw-ups How Zuckerberg wants to fix Facebook

Moments later, Musk had disposed of all his Facebook pages.

The beef between Musk and Zuck stretches back to 2016, when the Facebook boss blamed SpaceX for a failed rocket launch that destroyed his company’s satellite.

Musk later accepted responsibility for the incident in a tweet.

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New Ipad 2018 Release Date Confirmed? All The Specs, Features And Price News So Far




APPLE looks set to debut a new iPad that’s cheaper than existing models on March 27 – but what do we know so far?

Here’s everything we’ve heard about a new iPad model, including details on the release date, specs, features and price.

EPA There’s a good chance we could see two or three new iPad models in 2018

New iPad 2018 news and rumours – what’s the latest?

The latest information we have about a new iPad launch is that there may be two new models landing very soon.

In February 2018, Apple registered two new tablets with the Eurasian Economic Commission, which deals with device certification for Eastern European countries.

There’s no telling what the tablets will look like from the limited information in the filings, but we do have some model numbers: A1893 and A1954.

Those numbers don’t correspond to any existing iPad models, so it’s definitely an exciting revelation.

Apple The Sun’s industry insider says we can expect iPhone X-style features like Face ID and Animoji

New iPad 2018 release date – when will it launch?

Apple has released new versions of iPads at loads of different times of the year, which makes their launches much harder to predict than an iPhone announcement.

Still, we’ve been hearing plenty of rumours that suggest a launch is imminent.

For instance, the recent certification filing for two new iPad models would typically only happen very shortly before a product launch.

That’s inspired some commentators to suggest we could see new iPad models seriously soon.

The Sun spoke to top tech expert Daniel Ives, who said that he expects a new iPad “in March”.

History of the iPad

Here’s what you need to know about Apple’s top tablet…

The first Apple iPad was released on April 3, 2010 The tablet was mocked at the time for looking like an “oversized phone” iPad generations: seven iPads, four iPad Minis, and two iPad Pros As of 2015, Apple had sold more than 250 million iPads The powerful work-focused iPad Pro was launched in 2015 The most recent iPad launch was the 2nd-gen iPad Pro in June 2017 Apple is expected to launch new iPad models in 2018

The GBH Insights analyst also said that we’ll see a bigger launch closer to summer: “The red carpet will be rolled out for the June iPad Pro release.”

In any case, a March launch is looking very likely – as Apple is already holding an event on March 27 to share some gadget news.

New iPad 2018 specs and features – here’s what to expect

According to Ives, the new March models will feature “some refreshes, but not major enhancements”.

This means we could see minor processor upgrades for faster performance overall, or some tweaks to the camera or design.

But Ives says the rumoured June release will be the one to watch out for.

“The major release will be the iPad Pro in June around the company’s major WWDC conference and is expected to have facial recognition, enhanced camera capabilities, and Animoji features,” he told The Sun.

New iPad 2018 price – how much will it cost?

The price of new iPad models depends very much on what sort of iPad Apple plans to release.

For instance, the current 9.7-inch iPad retails at anywhere from £339 to £559.

Apple’s latest iPad ad is making people really angry

The workhorse iPad Pro, meanwhile, will set you back a hefty £619 for the entry-level model, or as much as £1,249 for the top version.

According to Ives, we’ll actually see a cheaper iPad model launched, with a price reduction of “roughly £50”. That means you may be able to bag an iPad for as little as £289.

But the bigger model will likely spark a price bump, with Ives prediction the price tag to grow “by roughly £50 to £100, versus today’s models”.

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